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Social Psych: Part 2

Social Psych: Part 2. Do Now: Match the vocabulary to the example. Shelia has a new boyfriend and all her friends say they look a like. Pablo believes homeless people deserve what they get

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Social Psych: Part 2

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  1. Social Psych: Part 2

  2. Do Now: Match the vocabulary to the example • Shelia has a new boyfriend and all her friends say they look a like. • Pablo believes homeless people deserve what they get • When you do well on a test you say its because you worked hard but if you fail you blame it on your teacher • Sam over hears that Alex thinks he’s cute. Sam now likes Alex. • Marco makes a joke about Polish people being dumb. Vocabulary: Prejudice, Discrimination, Matching Hypothesis, Reciprocity, Mere Exposure Effect, Self-Serving Bias, Fundamental Attribution Error, Just World

  3. Attitude and Behavior • relatively stable organization of beliefs, feelings, & behavior tendencies Cognitive Dissonance Theory • People want to have consistent attitudes and behaviors….when they are not they experience dissonance (unpleasant tension). • Usually they will change their attitude. The teacher was really bad so in that class it is OK. You have a belief that cheating on tests is bad. But you cheat on a test!!!

  4. Attitude and Behavior • Festinger’s cognitive disonnance experiment- $1 v. $20 • Effort Justification (type of CD)- you give a lot but receive little in return so to justify why you gave so much you rate it more favorably • Relate to cults • http://www.youtube.com/watch?v=9AGemuX7E60

  5. Attitudes & Persuasion • Advertising is ALL based on attitude formation. • Mere Exposure Effect • Elaboration Likelihood Model- 2 basic “routes” to persuasion • Central Route v. Peripheral Route

  6. Compliance Strategies • Foot-in-the-door phenomenon • Door-in-the-face phenomenon • Norms of reciprocity • Low Ball Technique

  7. How groups affect our behavior?

  8. Prosocial Behavior • Kitty Genovese case in Kew Gardens NY. Bystander Effect: • Conditions in which people are more or less likely to help one another. In general…the more people around…the less chance of help….because of… • Diffusion of Responsibility • People decide what to do by looking to others (social cueing). video

  9. Social Facilitation Theory • If you are really good at something….or it is an easy task…you will perform BETTER in front of a group.

  10. Social Loafing • The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.

  11. Group Polarization • Groups tend to make more extreme decisions than the individual.

  12. Groupthink The Challenger • Group members suppress their reservations about the ideas supported by the group. • They are more concerned with group harmony. • Worse in highly cohesive groups.

  13. Conformity Studies Candid camera • Adjusting one’s behavior or thinking to coincide with a group standard.

  14. Asch’s Study of Conformity Asch

  15. Asch’s Results • About 1/3 of the participants conformed. • 70% conformed at least once. To strengthen conformity: • The group is unanimous • The group is at least three people. • One admires the group’s status • One had made no prior commitment

  16. Milgram’s Study Of Obedience Milgram

  17. Results of the Milgram Study

  18. What did we learn from Milgram? • Ordinary people can do shocking things. • Ethical issues…. • Would not have received approval from today’s IRB (Internal Review Board).

  19. Deindividuation • People get swept up in a group and lose sense of self. • Feel anonymous and aroused. • Explains rioting behaviors.

  20. Zimbardo’s Stanford Prison Study • Illustrated the power of the situation • College subjects were assigned the role of a prisoner or guard for a make-shift prison • Subjects experienced a loss of identity and transformed into their roles

  21. Questions to “A Class Divided” • What were your thoughts/reactions to Jane Elliott’s lesson? • Were you surprised by her students’ behaviors? Why or why not? • Even though this lesson was conducted in 1968, it is still relevant today. Explain how it is still relevant today.

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