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FASTRAK REGIONAL CUSTOMER SERVICE CENTER IBTTA ANNUAL CONFERENCE CLEVELAND, OHIO SEPTEMBER 2005. Bay Area Bridges. Total Annual Toll Revenues: Golden Gate Bridge $ 85 mil. State-owned Bridges $395 mil. Bay Area FasTrak TM. Golden Gate Bridge Managed by GGBHTD
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FASTRAK REGIONAL CUSTOMER SERVICE CENTER IBTTA ANNUAL CONFERENCE CLEVELAND, OHIO SEPTEMBER 2005
Bay Area Bridges • Total Annual Toll Revenues: • Golden Gate Bridge $ 85 mil. • State-owned Bridges $395 mil.
Bay Area FasTrakTM • Golden Gate Bridge • Managed by GGBHTD • 11 total lanes; 4 dedicated to FasTrak • 70% FasTrak use in peak period • $1.00 discount for FasTrak Users • Former Service Center in Mill Valley • Seven State-owned Bridges • Bridges owned by State DOT, BATA manages tolls • 68 total lanes; 14 dedicated to FasTrak • 37% FasTrak use in peak • No Discount for FasTrak Users • Former Service Center in Concord
Regional Service Center Consolidation • Prior to July 2002 • Transponders interoperable on all bridges • Two separate service centers and software systems • Different business rules/violation policies • Separate customer accounts/transaction processing • July 2002 • Agreement to consolidate back-office systems: • Improved customer service • System efficiencies/cost savings (est. $700K/yr) • Combine customer accounts while retaining separate toll-setting authority
Regional Service Center Consolidation • August 2002 to May 2005 • Joint-agency procurement of Customer Service Center Operator (ACS State & Local Solutions) • Approval of joint policies/business rules • System development and testing • Completed migration of both customer databases into one
Regional Service Center Consolidation • June 2005 • Opened new consolidated service center in San Francisco. • San Francisco Mayor Gavin Newsom dedicates new FasTrak Customer Service Center
Regional Service Center Consolidation • June 2005 • Launched new interactive website: • Online enrollment • Customer account review and updates • Toll violation resolution
Service Center OperationsVital Statistics • Total Active Accounts 413,000 • Total Tags Distributed 620,000 • Avg. Weekly Accounts Opened 3,000 • 80% on web, 20% walk-in/mail • Call Volumes • Avg. total weekly call volumes 19,000 • CSR – 51% • IVR – 34% • Abandoned calls – 15% • Avg. talk times 2:30 minutes
Service Center OperationsVital Statistics • CSC call performance was substandard due to 1) dedicated lane conversion and promotional toll discount, 2) mailing of a significant number of customer statements and violation notices, and 3) start of new hybrid vehicle program.
Service Center Program Management • BATA and GGB established a FasTrak Management Group to jointly manage program and CSC contract. • Both agency boards act on policy decisions. • Each agency responsible for transaction and revenue reconciliation for their facility. • Both agencies monitor operations performance. • Contract includes performance standards and payment adjustments for not meeting performance standards.
Managing Differing Partner Objectives • Major Objectives: • Golden Gate – Maximize revenues • BATA – Increase FasTrak usage • Issue: Golden Gate wanted to charge fee for FasTrak tags; BATA believed charging for tags would hinder new sign-ups. • Resolution: BATA agreed to fund all tag costs 3 year period and not charge for tags for that period. Rec
Expanding FasTrak Usage • Opened three additional ETC only lanes at the San Francisco-Oakland Bay Bridge. • Offered $15 in tolls to first 5,000 who opened accounts. • Operated remote enrollment and tag distribution at the Bay Bridge toll plaza during the promotion. Rec
Recent Legislation Allows Hybrid Vehicles to Use Carpool Lanes • Hybrids vehicles in Bay Area must sign-up for FasTrak. • Hybrids can use bridge carpool lanes but must pay toll. • FasTrak tag readers were placed in bridge carpool lanes to read special hybrid tags. • 5,000 hybrid vehicle owners in Bay Area have applied for FasTrak tags since August 1, 2005. Rec
FasTrakTM Future • Next Frontier: • Satellite distribution centers • Retail transponder distribution • Increase number of dedicated lanes • Parking facilities (i.e. SFO) • High Occupancy Toll lanes