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2. your websites success in the search engines. You definitely do not want these to be the 노노노노노 same on every page (they must be unique and reflect the nature of the content on the given page). For other pages that will be created in high volumes, you will want to make sure that there is a variable string (your web designer/programmer will understand what this is) in place for each of the three areas in question, so that they will automatically be filled with content that is the right length and reflects the content on the given page. Again, make sure that your designer/programmer understands that this is a requirement of the job. 4) Clean, simple code. Ideally you want to define all aesthetic properties that different types of text on your site are going to have in a separate CSS file. This means that you want to avoid using as many tags as possible, especially font, size and color tags. You also want to avoid creating PHP scripts that are either two long, and contain a lot of unnecessary steps, or ones that rely heavily on javascript. It is best to avoid using javascript as much as possible. Remember, the most important thing your site can be doing is making it easy for search engine bots to easy scroll through the code of your website and follow all the links that it finds. When there is unnecessary code and script on your site, it makes it a lot harder for them, thus hurting your SEO campaign. Make sure that whoever is helping you build your site understands that there job is to output the cleanest, simplest code possible. If you have any questions about this or dont understand it, it is best to talk to an SEO expert about it, to ensure that it is done properly. 5) Ensuring that visible written content is editable. The writing within the body of your site is one of the most important areas for you or your Optimizer to help your site increase its rankings. Ensuring that either of you can edit it at your own convenience is extremely critical to the entire SEO campaign. This because from time to time search engine algorithms will change, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep up with the most up to date SEO techniques. 6) Site structure. Considering the nature of PHP, your site will most likely (and should) be created by a series of includes that puts all of the pieces of a given page together. You want to ensure that the layout and placement of graphics and navigational links within these includes is strategically correct. Remember, you dont want to have to pay someone to go back and redo this, so it is critical to get it right the first time. If you are unfamiliar with a lot of the information that I presented in this article, it is probably in your best interest to at the very least, consult with an SEO or SEO company during the entire design process. A good SEO will be very comfortable working with you and your design team to ensure that the end product will be one that will last you a long time, and will go a long way in helping your site generate revenue online.