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1. 노 The Basics of Optimization Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that havent changed through the years. Apply these tips to increase your rankings: Tip 1Dont be too quick to change domain names. Google has an aging delay for any new domainit can take up to a year for your keywords to start showing in the searches. Tip 2Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your usersyoull create a better site the engines will like. Tip 3Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so its critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use. Tip 4Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, Your homepage should be optimized for the more general phrasesYour inner pages should be optimized for the more specific [ones]. If possible, use keyword phrases as your navigation words. Tip 5Program your site to be crawler friendly. Search engines send out crawlers to gather information from your site so they understand how to rank it. Create your links using HTML, not javascript. Crawlers cant follow javascript and wont be able to read your information. Dont design your site in Flashtheres nothing for the crawlers to read. If they cant interpret the information, they cant classify your site. Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Tip 6Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page youre clicking to. For image links, make 노노노노노 sure those phrases are contained in the images code. Tip 7Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page youre writing and work those phrases into the copy. Tip 8Incorporate your keyword phrases into each pages unique title tag. Title tags are given significant weight with

2. search engines. The title tag is the information that shows up in the search engine results so its crucial that it be enticing, not just crammed with keywords. Tip 9Make sure your site is link-worthy. Search engines judge a sites popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety. Tip 10Dont be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, If you can rank highly for a good portion of them, theyre going to add up to a lot more than just that one keyword phrase that you think is the good big money one.