CREATE A SOCIAL MEDIA MARKETING STRATEGY

1. CREATE A SOCIAL MEDIA MARKETING STRATEGY

2. A marketing strategy for social media is a rundown of all you expect to do and hope to accomplish on social media. It controls your acts and helps you to know whether you succeed or fail. Every post must serve a purpose, response, like, and comment. The more precise the plan is, the more the implementation will be successful. Keep it right. Don't make your vision so high and broad that it can't be measured.

3. STEPS TO BUILD A SOCIAL MEDIA STRATEGY SET SMART GOALS KNOW ALL YOU CAN ABOUT YOUR AUDIENCE RESEARCH THE RIVALRY SETTING UP ACCOUNTS AND IMPROVE EXISTING  PROFILE CHECK, ANALYZE AND ADJUST YOUR PLAN

4. SET SMART GOALS The first step in building a winning strategy is to set your goals and objectives. You have no way of measuring success or return on investment (ROI) without objectives. Each of your goals should be: Specific, Measurable Attainable Relevant Time-bound This is the objective framework of the S.M.A.R.T. It will guide your actions and ensure that the result in real business outcomes.

5. KNOW ALL YOU CAN ABOUT YOUR AUDIENCE Understanding what the target is — and the perfect client — and what they want to see on social issues is key to creating content they like, reflecting on, and sharing. If you want to turn social media followers into clients for your company, it's also critical. Try to create people for the audience/buyer. It helps you to consider your potential fans, followers, and clients as real people with real needs and desires. And that will help you to think more clearly about what they can deliver.

6. RESEARCH THE RIVALRY A competitive evaluation makes it possible for you to know who the competition is and what they are doing well. You will have a good sense of what the company needs, which will help you set your social media targets. This research will allow you to find opportunities as well. Perhaps one of your competitors on Facebook, for example, is dominant but has put little effort into Twitter or Instagram. You may want to concentrate on the networks where your audience is underserved, instead of trying to win fans away from a dominant player.

7. SETTING UP ACCOUNTS AND IMPROVE EXISTING PROFILE Creating mission statements for each network is a good exercise. These one-sentence declarations will help you focus on each social network's very specific goal for each account. Once you have selected which networks to concentrate on, it's time to create your profiles — or upgrade existing profiles to comply with your strategic plan. Make sure you fill out all profile fields Use keywords to search for your business Use properly sized images for each network

8. CHECK, ANALYZE AND ADJUST YOUR PLAN Your social media plan is a very important document for your company, and when you first try, you can't assume you're going to get it right. When you start to execute your strategy and monitor your progress, some methods may not work as well as you would have hoped, while others work much better than expected. Track your data Re-evaluate, check, and do it all over again Your social media plan should be a living document that you constantly look at and change according to your needs. Return to it often to keep you on track, but don't worry about making adjustments to better reflect new goals, strategies, or plans.

9. CONCLUSION A good plan for social media is never set in stone. It is an ongoing work that changes as necessary. So get out there, build a strategy, and start to refine it as you keep growing and learn more about your company and your audience. REFERENCE https://gramboard.ai/blog/tips- strengthen-social-media-strategies/

10. THANK YOU!