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Wheat protein has wide applications in the food & beverage industry, mainly in sports foods, nutritional supplements, dairy, bakery, and confectionery. These include tenderizing, whipping, and foaming. Consumer opinions on wheat-based protein, along with FDA approvals of wheat protein for usage in food products leads to increasing use in products such as cosmetics and food.<br>u2022tThe Moms Co., established in 2017, provides natural protein shampoo and conditioner, in which wheat protein is the main ingredient.<br>u2022tMaking Cosmetics Inc., provides a hydrolyzed wheat protein solution for applications in skincare and hair-care products.
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Wheat Protein Market www.futuremarketinsights.com I @futuremarketins I /company/future-market-insights © 2019 Future Market Insights, All Rights Reserved March 2020 Report Id : REP-GB-6395 Published On : December 16,2019 Category : Food and Beverages
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Wheat Protein Market Analysis • Wheat Protein to Emerge as Healthier Alternative to Conventional Whey Protein, Europe Remains Global Market Leader • Riding the vegetarian and vegan trends, the global wheat protein market is set for a healthy 5% CAGR during 2019 - 2026. • An enriched source of plant-based protein, wheat protein is increasingly perceived as a viable alternative for vegetarian and vegan populations. • The market will continue to gain impetus from expansion of bakery sector and thriving sales of plant-based food products, as per the findings of a new Future Market Insights (FMI) study. • The gluten-free trend is emerging as a main restraint for growth of the wheat protein market.
Wheat Protein Market Analysis • Moreover, limited technological advancements are a major challenge for shareholders in the wheat protein market. • Regional analysis of the global wheat protein market reveals that Europe would exhibit a CAGR of nearly 5% through 2026, on the back of substantial opportunity residing in the region’s bakery sector. • Key Takeaways - Wheat Protein Market Study • Europe is emerging as a prominent regional market for wheat protein manufacturers. • According to Food Agriculture Organization, European countries produce ~30% of the wheat in the world. Manufacturers of natural ingredient-based proteins are promoting their products through various channels including magazines such as bodybuilding.com, online portals, and marketing campaigns to fuel demand for plant-protein enriched products. This is expected to boost the wheat protein market in Europe.
Wheat Protein Market Analysis • Key players in the U.S. and Europe are advised to focus on untapped markets such as China and India, as Asia-Pacific is projected to offer lucrative opportunities in future. • More than half of the wheat produced worldwide is consumed by humans or used in other applications such as animal feed, cosmetics, and others. Therefore, a very limited amount of wheat is available for extraction of proteins. This along with fluctuating cereal prices and high gluten content in wheat are major factors restraining growth of the global wheat protein market. • “ Positioning of wheat protein as a healthy alternative to conventional whey protein can bolster adoption among health conscious consumers. Moreover, branding and marketing wheat protein as a vegan product would significantly help increase sales among millennial with high purchasing power.” • To know more about this market, request a sample@https://www.futuremarketinsights.com/reports/sample/rep-gb-6395
Wheat Protein Market Analysis • Increasing Demand for Plant-based Protein • As more consumers turn away from meat, demand for wheat protein products is expected to increase at a rapid pace. • Wheat protein is widely gaining popularity and acceptance as a replacement to a wide range of conventional meat-based products. • Wheat protein is increasingly used in the food processing industry as a complete or partial meat replacement. • Extending Application Areas • Wheat protein has wide applications in the food & beverage industry, mainly in sports foods, nutritional supplements, dairy, bakery, and confectionery. These include tenderizing, whipping, and foaming.
Wheat Protein Market Analysis • Know More About Wheat Protein Market Study • Future Market Insights, in its new report offers an unbiased analysis of the global wheat protein market, presenting historical demand data (2012-2018) and forecast statistics for the period of 2019-2026. • The study divulges compelling insights into the wheat protein market on the basis of product type (wheat gluten, wheat protein isolate, hydrolyzed wheat protein, textured wheat protein), form (dry and liquid), and application (animal feed, bakery & confectionery, nutrition supplements, dairy products, cosmetics & personal care, and other applications) across six major regions. • For additional insights on the Wheat Protein Market growth projections, write to the analyst at press@futuremarketinsights.com
Wheat Protein Market Analysis For additional insights on the various other market aspects such as yogurt powder consumption patterns, applicability, end use areas, and competition strategies, write in to the analyst at press@futuremarketinsights.com About Us Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights and an aerial view of the competitive framework and future market trends.
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