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By: Matthew Arnold Antonia Langenfeld Bethsaida Perez

By: Matthew Arnold Antonia Langenfeld Bethsaida Perez. http://www.youtube.com/watch?v=PzR_uuv_1c8&feature=related. New Product Development . Robin Chase founded Zipcar in 1999 Used model that was created in Europe Opened offices in 2000 First office was in Boston, Massachusetts

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By: Matthew Arnold Antonia Langenfeld Bethsaida Perez

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  1. By: Matthew Arnold Antonia LangenfeldBethsaida Perez

  2. http://www.youtube.com/watch?v=PzR_uuv_1c8&feature=related

  3. New Product Development

  4. Robin Chase founded Zipcar in 1999 • Used model that was created in Europe • Opened offices in 2000 • First office was in Boston, Massachusetts • Merged with Flexcar in 2007 • 2009: has 300,000 customers History

  5. Steps to Renting a Zipcar

  6. Insurance • Zipcar does not make the customer pay for insurance • It is included in your membership. • If the customer gets into an accident and its his/her fault, Zipcar will charge a damage fee up to $500 dollars. • If there are injuries or damage made, the customer is covered by a Loss and Liability Policy.

  7. Price • Application Fee: $25 • Annual Fee: $50 • Add Driver to Account • Application Fee: $25 • Annual Fee: $60 • Cost to Drive: $8 per hr. or $60 per day • Covers: fuel, insurance and 180 miles

  8. Price • Other Fees • Toll: paid by driver • NJ: $5 Domestic Security Fee • Penalties • Returning car late: $50 • Cancelled/ Shortened reservation: $3.50

  9. Price Comparison Zipcar • Company: Zipcar • Car: VW Jetta • Daily Rate: $69 or by hr. $7 • Fuel: Included • Insurance: Included • 21-25 Age Surcharge: None • Parking: None • Total: $69 Car Rental • Company: Large rental company • Car: Kia Rio • Daily Rate: $43 • Fuel: $10 • Insurance: $21.95 • 21-25 Age Surcharge: $30 • Parking: $8 • Total: $86.95

  10. Price Comparison • Car: Chevy Impala or Ford Fusion • Car Payment: $238 • Finance Charges: $62 • Insurance: $80 • Fuel: $78 • License/Registration/ Taxes: $45 • Maintenance/Tires: $46 • Parking: $175 • Total: $769 per month • Zipcar: Whatever your little heart desires • If you drive a lot: $272/month (Several trips each week and a weekend trek) • If you drive a fair amount: $126/month (A couple trips each week) • If you don’t drive much: $28/month (About one trip a week) Car Ownership Zipcar

  11. Price Zipcar in the REDS Expect to see profits in 2009

  12. Where can I find a Zipcar? • Zipcar Universities • Dickinson College • California State Chico • UC Davis • University of New Hamp. • Elmhurst College • SUNY Geneseo • Hofstra University • California State Long B. • University of Alabama • Wesleyan University • Caltech • Zipcar Cities • Atlanta • Boston • Chicago • London • New York/ New Jersey • Philadelphia • Toronto, Canada • San Francisco • Washington DC

  13. Market Segmentation for Zipcar

  14. Why Universities?

  15. How Zipcar maintains a closely service based product. • Website www.zipcar.com • Email info@zipcar.com

  16. Competition

  17. Why pick Zipcar? • Help the country go GREEN • Cutting down drastically on the amount of cars in the road reduces gas and oil consumption. • Rent a car from HYBRID to CONVERTIBLE • Can select amenities like sunroof, ipod adaptors, etc. • Pick any type of car that fits your lifestyle.

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