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The ABILITY Brand

The ABILITY Brand. For 20 years, ABILITY Magazine has been the leading publication covering Health, Disability and Human Potential, and is an award-winning publication distributed by Time-Warner.

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The ABILITY Brand

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  1. The ABILITY Brand • For 20 years, ABILITY Magazine has been the leading publication covering Health, Disability and Human Potential, and is an award-winning publication distributed by Time-Warner. • The nonprofit, ABILITY Awareness, partners with Habitat for Humanity to build houses for people with disabilities using volunteers with disabilities.

  2. The ABILITY Brand • ABILITYJobs.com helps workers with disabilities and companies who are hiring find each other, while ABLITY Corps trains the next generation of volunteers, employees and leaders. • ABILITYMagazine.com and ABILITY365.com create an online community that brings people together to deliver information and resources, and extend the reach of the publication.

  3. Lights, Camera, ABILITY365 • ABILITY Magazine and PBS SoCal have teamed up to air ABILITY365, a television show that explores mental and physical health from an experiential point of view. • Using the vehicle of celebrities telling their stories, ABILITY365 will tackle a range of conditions that affect millions of people. From autism, to anxiety disorder to spinal cord injury, every person whose path has been touched in this way has something to share about the journey. • ABILITY 365 will go behind the scenes to deliver these stories in an innovative, fast-paced half-hour show that is built on the platform of a proven brand.

  4. Our Viewers • PBS SoCal reaches over 5 million Southern California viewers each month. • With fewer non-programming minutes per hour than any of the commercial networks, PBS will deliver Walmart’s message in the program-rich, clutter-free environment that viewers expect and appreciate. Minutes Per Hour PBS 3:22 Broadcast Prime 14:49 CNN 15:10 ESPN 11:59

  5. Corporate Image is Enhanced • PBS SoCal viewers believe PBS sponsors have a commitment to quality and excellence, and are more likely to buy a product from a PBS sponsor. • Walmart will gain the appreciation of PBS SoCal’s audience that values the non-commercial and uninterrupted PBS programming made possible, in part, by your sponsorship.

  6. Corporate Image is Enhanced • Over a third of PBS viewers surveyed correctly identified corporations currently sponsoring PBS programs, significantly more than commercial broadcast or cable sponsors. • Half of viewers think of companies that fund PBS as industry leaders.

  7. Corporate Sales are Enhanced • Two-thirds of viewers feel companies that fund PBS have a commitment to quality and excellence.

  8. Corporate Sales are Enhanced • 1 in 5 viewers have purchased products from a company that sponsors • Half say they have done business with a company specifically because of PBS Sponsorship. • For current and past sponsors of PBS, there is a 12 percent increase in perceived sponsor quality (quality lift).

  9. Corporate Trust Enhanced • PBS ranks consistently as the #1 trusted brand in America. When asked to compare it to Commercial and Cable Broadcast, half of all respondents gave PBS a 4-star trust rating, the highest rating possible. 84% rated PBS as a trusted place for children to watch television

  10. Option I Premier Sponsorship • The category of Premier Sponsorship is intended to recognize the generous corporate underwriters whose support has made possible ABILITY365. • This opportunity provides Walmart exclusive benefits as an embedded sponsor of the full 13-part series. The sponsorship consists of a 30 second spot. Walmart’s message will be permanently embedded into the show, when the program is distributed to other PBS affiliates. • Grant: $1,202,500 - 13 shows

  11. Added benefit to Premier Sponsorship : $127,500 value • 6 spread ads in ABILITY Magazine ($91,500 value) • Unlimited Job postings on ABILITYJobs.com for 12 months ($15,500 value) • Banner ads on ABILITYMagazine.com and ABILITYJobs.com for 12 months ($20,500 value)

  12. Option IIPer Show Sponsorship • Alternative to the 13-part series sponsorship, Walmart may purchase a Per Show Sponsorship. • This option would allow Walmart to have a 30 second spot on one or more chosen shows, plus added benefits. • Grant: $ 111,000 per show

  13. Added benefit to Per Show Sponsorship: $14,559 value • 1 page ad in an issue of ABILITY Magazine ($9,559 value) • 10 Job postings on ABILITYJobs.com ($1,400 value) • One banner ad on ABILITYMagazine.com and one on ABILITYJobs.com for 2 months ($3,600 value)

  14. Thank you

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