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Looking back: Social media #JANGL2013

Looking back: Social media #JANGL2013. Summary. NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps. NGL Social Media Plan 2013: What did we say we were going to do?.

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Looking back: Social media #JANGL2013

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  1. Looking back: Social media #JANGL2013

  2. Summary • NGL social media plan 2013: What did we say we were going to do? • NGL 2013 activities: What did we do? • 2013 results: Did it make a difference? • Key learnings and next steps

  3. NGL Social Media Plan 2013: What did we say we were going to do?

  4. Overall social media objective • Utilize social media to drive conversations with students, volunteers and sponsors in order to: • increase awareness of NGL and its positive impact on students • increase awareness of Junior Achievement • support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL

  5. Social media strategy • Engage youth in online conversation about their experience at NGL • Encourage students, ambassadors and volunteers to participate in social networking • Engage and thank speakers • Engage and thank sponsors for their commitment

  6. Social media tactics • Issue series of general updates • Highlight event happenings • Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport) • Profile media interviews and coverage • Upload and share photos and videos • Thank sponsors and speakers

  7. NGL 2013 Activities: What did we do?

  8. Twitter Hashtags #JANGL2013#ImNext2013

  9. Twitter tactics 171 tweets and 85 retweets Examples

  10. Facebook tactics

  11. Facebook tactics 41 posts on NGL page422 photos shared Examples

  12. 2013 Results: Did it make a difference?

  13. Twitter measurement – Aug 6-22  44 followers for total of 343 followers 206,064 accounts reached* 1,738,163 impressions*1085 tweets from 204 contributors* *TweetReach report – August 22

  14. Facebook measurement – August 6 - 22  121 supporters (784) Daily Reach – Facebook insights report

  15. Facebook measurement – How many people did we reach? Peak – 23,000+ Weekly reach – Facebook insights report

  16. Page visits – What are people doing on our Facebook page? The majority are visiting timeline & photos Facebook insights report

  17. 2012 and 2013 Comparison

  18. Key learnings and next steps

  19. Key learnings and next steps • JA must use social media to drive discussions and brand profile with some of its key audiences • Cont’d on the ground social media is required at NGL 2014 • Comprehensive national policy for social media needs to be developed (beyond NGL) • Plan needs to be developed to maintain momentum on social networks • Examine integration between JA page and NGL page

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