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COGN 21: Methods of Media Production. Professor Brian Goldfarb, Dept of Comm Office hours Wednesday 10:30 - 12pm, MCC 102 Email bgoldfarb@ucsd.edu TA’s 21: Katrina Boulding, Rachel Cody, Terra Eggink, and Chuk Moran, TA’s 22: Lauren Berliner , Emma Johnson,
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COGN 21: Methods of Media Production Professor Brian Goldfarb, Dept of Comm Office hours Wednesday 10:30 - 12pm, MCC 102 Email bgoldfarb@ucsd.edu TA’s 21: Katrina Boulding, Rachel Cody, Terra Eggink, and Chuk Moran, TA’s 22: Lauren Berliner , Emma Johnson, and Eduardo Santana
COGN 21 all sections fully enrolled. If students drop, wait-listers will be added in the second week. Offered twice a year (winter and spring) COGN 22 sections open. Extra space in: A01 609446 Tue 9:30 – 12:20 Eduardo A03 609448 Wed 9:00 – 11:50 Emma A04 609449 Thur 9:30 – 12:30 Lauren A05 609450 Thur 12:30 – 3:20 Lauren A06 609451 Fri 9:00 – 11:50 Emma
Books: Price Center bookstore and reserve in library Readings not in the books are on electronic reserve (through Roger) Additional handouts linked to Course Web Site (CWS) Official (up to date) version of syllabus: http://communication.ucsd.edu/goldfarb/cogn21w08
Goals of the Course • Learn the language of (cinematic) media production • Gain elementary skills in media producing • Connect media production to other areas of the Communication major • Begin to translate theoretical ideas into media projects (and vice versa) • Become a more ACTIVE & ENGAGED viewer / listener
Analysis of Audio-Visual Media • Frames • Intention • Interpretation • Style, Form, Formal Systems • Genre
Media Clips for Today • Safe, by Todd Haynes, 1995 • American Beauty, Sam Mendes, 1999, 122 min. • Scenes from the House Dream, (Media Installations) by David Hoffos, 2003-present • Trip to the Moon, George Méliès, France, 1902 • The Most Beautiful Man in the World, by Alicia Duffy, Great Britain, 2002.
Mise-en-Scene Putting into a scene: “the director’s control over what appears in the film frame.”
Scenes from the House Dream David Hoffos: I have sought to reveal and examine the sources of illusion found within genre movies, stage magic, theme park attractions, 19th century parlours, and museum displays. The evolution of my work has been a steady process of accumulating and inventing techniques and devices and then applying and refining them. In 2002 I embarked on a five-year/five-phased project which will result in a series of fifteen to twenty small installations down a long hallway, forming a sort of dream narrative. The installations incorporate multiple channels of video and audio, miniature models, mirrors, lighting effects, video projections, phantom figures, hidden doorways and false walls down a dark hallway.
Scenes from the House Dream • Experimental • Installation work • Reflexive (directs us to think about the conventions of the medium and it’s history)
Trip to the Moon George Méliès, France, 1902 • Early narrative construction • Inspired by novels by Jules Verne and H G Wells • Series of single shot scenes • Used cinema in new ways to extend theatrical staging and magic shows
Constructing Images Framing and the frame
Elements of a “Good” Shot • No rules that can’t be broken • Elements - cohesive? • Eye Trace • Thought provoking • Cues
Photography Framing Composition: X, Y and Z axes Type of Shot: Medium, Wide, Close Up, Extreme Close up Depth of Field Camera Angle Lighting Color
Framing • Removing unnecessary, confusing or competing elements.
Framing • Rule of Thirds
Framing • Rule of Thirds
Rule of 3rds • Divide the frame into nine areas • Avoid placing object in red area • Horizon lines are top and bottom thirds • Place objects at points 1, 2, 3, or 4
Framing • Rule of Thirds
Framing: The portrait • Headroom
Framing • Headroom - too little
Framing • Headroom - too much
Framing • Headroom - just right
Framing • Nose-room or lead room
Framing • Nose-room
Composition • X Axis
Composition • X Axis
Composition • Y Axis
Composition • Vectors - Z Axis Blocking
Composition • Vectors - Z Axis
Composition • Vectors - Z Axis
Depth of Field The area of the z-axis in which the objects appear in focus. Allows for differences of focus of objects in foreground, middle, and background.
Depth of Field • Ways to decrease depth of field: • Telephoto lens setting • Subject closer to camera • Open Iris (letting more light into the camera) Lower F-stop.
Low Angle High Angle Angle
Low Angle High Angle Angle
“Normal” Tripod Height Angle
Terms we use: High key Low key Soft light Hard light Contrast Fill Flat Direct Indirect Lighting
Lighting Terms we use: • High key • Soft light
Lighting Terms we use: • Low key • High contrast
Lighting • Low key • High contrast