Firm U – Underdogs!

1. Firm U – Underdogs! Julie Kemp, Kirsten Ferch, Michael Rubel, Sam Heston, and Andy Brown Business 343 Marketing Management Loras College January 11, 2011

2. Introduction • Implantation Plan • Performa • Control Procedures • Situation Analysis • SWOT • Objectives • Strategies • Tactics

3. Situation Analysis • Company • Collaborators • Context • Customer • Competitors

4. Company • Who are we? • What are we known for? • Product Lines • What do we want to become? • Brand Strength • Our Sales Trends • Financial Position

7. Collaborators • Distribution • Adjustments

9. Context • Social • Technological

10. Customer • Others, Singles, Buffs, Professionals, High Earners • Ideal Points Changing • Current vs. Potential • Customer Preferences

12. Competitors • How we compare to other groups • Major Competitors • Firm E • Firm O • Firm I • How they may react to our changes

13. Firm Segmentation

16. SWOT • Strength • Weakness • Opportunities • Threat

18. U

19. Objectives • Units • Sell 225,000 units in period 4 • Sell 140,000 units of SUSI in period 4 • Sell 180,000 units of SULI in period 4 • Revenue • Earn $80,000 of total revenue in period 4 • Earn $61,000 of revenue from SULI in period 4 • Earn $19,000 of revenue from SUSI in period 4 • Net Contribution • Contribute at least a net amount of $34,000 • New Product Development • Continue development of Sonite products SUCK and SUMI • Introduce SUCK and SUMI in period 5 • Begin research and development on Vodite products • Stock Market Price Objectives • Increase Stock Price Index from last period to above current level of 1466

20. Strategies • Targeting • Positioning • New Product Development

24. Tactics • Product • Price • Promotion • Place

27. Implementation Plan

29. Control Procedures • Monitor Graphs • Monitor Charts • Desired Numbers

30. So what’s the BIG IDEA