IPAD Market Analysis

1. IPAD Market Analysis MemBers: Low yik choong Ng Jen Ho Edric Phua Sim Hak Jin Isaac Tan

2. Table of Contents • When did the iPad first originated • How is the price of iPad first determined • related/associated products for the ipad • How are these products related to the ipad • Developments affecting marketing and pricing decisions for the iPad • Consumer & producer point of view

3. Project A • Origination of iPad • Official Release : 3 April 2010 • Introduction: 27 January 2010 • Development : Before Iphone development

4. How is the price of the iPad 1st determined • prices are determined by demand and supply forces. • decisions of producers determine the supply • decisions of buyers determine the demand. • interaction of demand and supply that determines the market prices of goods. • hardware of the iPad is similar to iPhone, research and development cost is kept low. • Apple needs to increase supply of goods to keep their cost down.

5. Ipad Accessories • Wireless keyboard • Camera connection kit • Smart Cover • Digital AV kit

6. Ipad accessories • Composite AV Cable • Component AV Cable • Earpiece • Dock

7. Substitutes • Android (Google & Samsung) • Motorola XOOM • HP Tablet • Dell Mini 5 • Joojoo

9. Comparison

10. Project B • Factors from the consumers point of view( Japan Earthquake) • Sendai earthquake on 11 March 2011 claimed hundreds of lives, consumers will reallocate their disposable income in the form of monetary donations to aid the victims. • purchasing power decreases as people suffer monetary losses from the destruction caused • lesser demand for iPad as the people have spent their disposable income to help the victims albeit their income remaining constant. • By the signaling function, prices of iPad will decrease as demand decreases as they have a direct proportion relationship.

12. Project B • Factors from the producer’s point of view/ Supply factors • Competitive supply: iPad v.s. iPad2 • Similar resources used to produce both goods • Demand is greater for iPad 2, • Driving price of iPad 2 up • Apple is profit oriented. Increases quantity supplied for the iPad 2. • Quantity supplied for the iPad will fall • Apple also slashes the price of iPad, to make room for the iPad 2

13. Project B • Factors from the producer’s point of view/ Supply factors • Government policies • In April 2010, Israel banned the iPad in the country for a few weeks, • it was believed that the iPad’s higher wi-fi signal power may interfere with other communication devices. • Ban lifted as assumptions were proved wrong • Sales of iPad falls, demand decreases, supply decreases.

14. Project B • Factors from the producer’s point of view/ Supply factors • Government policies iii. Ban lifted as assumptions were proved wrong iv. Sales of iPad falls, demand decreases, supply decreases.

15. Credits • http://en.wikipedia.org/wiki/IPad • http://www.macobserver.com/tmo/article/the_hottest_ipad_products/ • http://www.apple.com/ipad/accessories/ • http://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/ • http://gizmodo.com/#!5518002/ipad-imports-banned-in-israel

16. Credits • http://moneywatch.bnet.com/saving-money/article/apple-ipad-is-it-worth-the-money/388371/ • http://www.appleinsider.com/articles/11/03/11/live_teardown_of_apples_ipad_2_currently_underway.html • http://peterthomson.posterous.com/the-economics-behind-the-new-ipad