Passion and High Returns: How a Labour of Love can Turn into a Profitable Investment

1. Global Investors Summit 2017 Organiser: Marcus Evans Passion and High Returns: How a Labour of Love can Turn into a Profitable Investment Cheong Wing Kiat Business Concept Pte Ltd 18 October 2017, Montreux, Switzerland Emails: cwk@bc.com.sg Skype ID: wingkiat slides : www.bc.com.sg

2. Business & Enterprise Business Enterprise 生 企 業 意 Qǐ Yè Yì Shēng Toil under management Shoot emerges from ground Voice from the Heart Tiptoe to see far

3. Extended Business Family • Called back for “Family Service” in Wen Ken Group in late 1995. • Stepped down from daily operations in 2011, remains as executive director. • Wen Ken was founded by four friends in 1937. It has been a multi-family business for 80 years till today.

4. Founded in 1990 to investing in other people’s passion. • Creating Value thru’ People & Ideas • Investing in start-ups, private equity & property. • Advising business families and family businesses.

5. Psychology of Wealth • How wealthy people think ? • What motivate them ? • How they measure RATE of Return ?

6. Motivate by RAFT: Resources, Appreciation, Freedom & Time

7. RATE of Return Return on Investment Alignment of Objectives Time on Personal Involvement Emotion in the Investment

8. New Focus in PEInvesting(Participatory & Experiential) People Ideas Knowledge 4S Structure Synergy Speed Social Creating Value thru People & Ideas

9. Artist Investment • Approached artist/calligrapher Ho Sou Ping in 2008 to write 8 Chinese words for parenting book “How to Raise Happy, Healthy & Intelligent Kids”. • Ho was then a full-time aerospace factory manager. • Art Investment & Artist Investment: Art Investment is investing in art works by established artists; Artist Investment is investing in budding artists.

10. Structure, Synergy & Value Creation • Structure: Underwrote all the artist’s works for 2 years. Art works not sold were valued at nominal prices, and Profit-Share on those sold. • Synergy: Concurrently started an art gallery - an ecosystem for art community; and art funds for HNWI art collectors. • Social: Supporting other budding artists and charity art events.

11. Charity Art EY Asean Art Outreach Ernst & Young (EY) launched the Asean Art Outreach program in 2007, providing gallery space within the office to showcase artistic talents in Southeast Asia. The aim is to promote these talents and to provide a platform for our clients, our people and the public to appreciate the vibrant art scene in the region, as well as to give back to the community. Proceeds from the sale of works will not only help the artists, a portion will be set aside to benefit charitable causes. http://www.ey.com/sg/en/about-us/corporate-responsibility/ey-asean-art-outreach

12. Amber & Rare Gem Investment Wasp Potential Public Museum deposit Giant Amber Grandidierite • Invested in Amber Collections Pte Ltd, dealing in ambers & rare gems. • Structured: Asset-light model, Amber Collections has sharing rights in sale revenue of ambers and rare gems belonged to collectors. • Synergy: Operating a franchisable Rare Gem Museum, marketing other premium products & services, setting up Rare Gems Funds & Exchanges. • Social: Giving back to communities where ambers & rare gems came from.

13. Value ARCH of Amber & Rare Gem • Authenticity • Rarity • Condition • Historical Importance

14. Authenticity

15. Rarity

16. Condition

17. Historical Importance

18. The Value of Art Appendix I http://www.sothebys.com/en/news-video/value-of-art.html

19. Note: logo & slogan belong to Singapore Tourism Board; www.visitsingapore.com