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What are Rhetorical Strategies?

Unravel the art of effective expression and persuasive language through rhetoric. Study ethos, pathos, logos, and kairos to enhance persuasive writing and speaking skills. Understand how credibility, emotions, reason, and timing play vital roles in convincing an audience. Explore rhetorical reading of visual images to decode messaging techniques, values, and intentions behind visual communication. Embrace rhetoric as the art, practice, and study of human communication, as highlighted by Andrea Lundsford.

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What are Rhetorical Strategies?

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  1. What are Rhetorical Strategies?

  2. What is rhetoric? And why bother studying it? • “the art of effective expression (speaking & writing) and the persuasive use of language” • We study rhetoric because: • it helps us to better appreciate appeals to our ethos, pathos, kairos & logos (more on this to come) • it helps us to become more effective persuasive speakers and writers

  3. Ethos, Pathos, Logos, Kairos • Greek philosopher Aristotle argued that there are three basic ways to persuade an audience that you are right.

  4. Ethos • Persuasive appeal of one’s character/credibility. Tells us that the author is reliable and competent, the author’s way of establishing trust. • Example: “I am a father, a taxpayer, and have served you as senator for 20 years. I deserve your vote to continue my service. AK Senator Hollis French

  5. Ethos

  6. Pathos • Appeal to emotion (of course, meant to evoke emotional response) • Example: “Imagine for a moment a tragic collision on the 101 Highway. A family is killed and many others are injured. The cause is determined to be texting while driving. We must use more state funds to prevent this issue.

  7. Pathos

  8. Logos • Appeal to reason (evokes a rational response) • Example: “California’s roads are in a state of disrepair. Without quality roads, our transportation system will falter and hinder our economy. Hence, we must use more state funds to pay for road repairs.”

  9. Logos

  10. Kairos

  11. Kairos

  12. Your turn…

  13. Rhetoric Reading of Visual Images •What techniques did they use to get my attention? •What lifestyles, values, and points of view are represented or omitted in this message? •Why was this message sent? •How might others understand this message differently from me?

  14. RHETORIC: • the art, practice and study of human communication. • Andrea Lundsford

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