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Leveraging HubSpot Enterprise to Grow Your Agency

Leveraging HubSpot Enterprise to Grow Your Agency. HubSpot as an Email Service Provider (ESP) For Behavior Based Lead Nurturing. Peter Caputa Date: 12-28-2011 # VARFormable. Agenda. Advanced Lead Nurturing Review HubSpot as an Email Service Provider for Behavior Based Lead Nurturing

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Leveraging HubSpot Enterprise to Grow Your Agency

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  1. Leveraging HubSpot Enterprise to Grow Your Agency HubSpot as an Email Service Provider (ESP) For Behavior Based Lead Nurturing Peter Caputa Date: 12-28-2011 #VARFormable

  2. Agenda • Advanced Lead Nurturing Review • HubSpot as an Email Service Provider for Behavior Based Lead Nurturing • Getting Help & What’s Next

  3. Advanced Lead Nurturing

  4. Previous Session http://www.hubspot.tv/hubspot-partners/bid/103368/HubSpot-Enterprise-Training-Advanced-Lead-Nurturing

  5. What is Advanced Lead Nurturing? Allows a company to Increase lead to customer conversion rates and shorten sales cycles by nurturing leads based on the lead’s behavior – as exhibited on the website, social media, email, mobile application, support system, billing system, crm, etc - by providing content corresponding to the leads’ interests and buying stage.

  6. HubSpot as an Email Service Provider

  7. Draft an Automated Email

  8. Create the Email

  9. Write the Email

  10. Preview

  11. Send a Test Email to Yourself

  12. Save the Email

  13. Go to Advanced Marketing Automation

  14. Choose HubSpot as the “Send” ESP

  15. Choose the Correct Drafted Email

  16. Your Homework

  17. Homework • Get Some Events Setup • Build Some Draft Emails • Blog about it.

  18. QUESTIONS?

  19. Use the Forums • We’ll post updates and to-do’s. • You should respond when you do something, or when you get stuck. • If you have product setup questions, call support. 888 HubSpot

  20. See You Next Wednesday

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