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Chapter 13. `. Comparative Analysis. There are three types of comparisons to provide decision usefulness of financial information: Intracompany basis Intercompany basis Industry averages. Comparative Analysis. Intracompany basis – comparisons within the company.
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Comparative Analysis There are three types of comparisons to provide decision usefulness of financial information: • Intracompany basis • Intercompany basis • Industry averages
Comparative Analysis • Intracompany basis – comparisons within the company. • Intercompany basis – comparisons with other companies. • Industry averages – comparisons with other companies in the same industry.
Financial Statement Analysis Three basic tools are used in financial statement analysis : 1. Horizontal analysis 2. Vertical analysis 3. Ratio analysis
Horizontal Analysis • Is a technique for evaluating a series of financial statement data over a period of time. • Did an increase or decrease take place? • Pages 667 - 669
Horizontal Analysis P1 – P0 P0 8,853.3 - 6,954.7 = 27.3% 6,954.7 Net sales for Kellogg company increased approximately 27.3% from 2000 to 2001.
Vertical Analysis • Expresses each item in a financial statement as a percent of a base amount. • Total assets is the base amount on a balance sheet. • Common-size balance sheet • Net sales is the base amount on an income statement. • Common-size income statement Pages 669 - 671
Ratio Analysis • Five types: • Liquidity ratios • Solvency ratios • Turnover ratios • Profitability ratios • Market value ratios Page 673
Liquidity Ratios Measure the short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash. WHO CARES? Short-term creditors such as bankers and suppliers
Current Ratio Indicates short-term debt-paying ability Current Assets Current Liabilities
Acid-Test Ratio Indicates immediate short-term debt-paying ability Current Assets - Inventory Current Liabilities
Cash Ratio Indicates short-term debt-paying ability (cash basis) _ Cash _ Current Liabilities
Solvency Ratios Measure the ability of the enterprise to survive over a long period of time WHO CARES? Long-term creditors and stockholders
Debt to Total Assets Ratio Indicates % of total assets provided by creditors Total Liabilities Total Assets
Times Interest Earned Ratio Indicates company’s ability to meet interest payments as they come due _ EBIT _ Interest Expense
Cash Debt Coverage Ratio Indicates long-term debt-paying ability (cash basis) Cash provided by operations Average total liabilities
Turnover Ratios Measure how efficiently, or intensively, a firm uses its assets to generate sales WHO CARES? Short-term creditors such as bankers and suppliers
Inventory Turnover Ratio Indicates liquidity of inventory Cost of Goods Sold Inventory
Average Days in Inventory Indicates liquidity of inventory and inventory management 365 days Inventory Turnover Ratio
Receivables Turnover Ratio Indicates liquidity of receivables Sales Accounts Receivable
Average Collection Period Indicates liquidity of receivables and collection success 365 days Receivables Turnover
Asset Turnover Ratio Indicates how efficiently assets are used to generate sales Sales Total Assets
Profitability Ratios Measure the income or operating success of an enterprise for a given period of time WHO CARES? Everybody WHY? A company’s income affects: • its ability to obtain debt and equity financing • its liquidity position • its ability to grow
Profit Margin Ratio Indicates net income generated by each dollar of sales Net income Net sales
Return On Assets Reveals the amount of net income generated by each dollar invested Net income Average total assets
Return on Equity Indicates profitability of common stockholders’ investment Net income Average total equity
Market Value Ratios Deals with market value of stock. . WHO CARES? Stockholder’s
Earnings Per Share (EPS) Indicates net income earned on each share of common stock sales Net Income Shares Outstanding
Price Earnings Ratio Indicates relationship between market price per share and earnings per share Stock Price Earnings Per Share
Payout Ratio Indicates % of earnings distributed in the form of cash dividends Dividends Net Income
Retention Ratio Indicates % of earnings plowed back into the corporation. Addition to Retained Earnings Net Income
Limitations Of Financial Analysis • Horizontal, vertical, and ratio analysis are frequently used in making significant business decisions. • One should be aware of the limitations of these tools and the financial statements.