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Jen Sell-Matzke Associate Director of Residential Life for Staffing and Student Programs

Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan. Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming. Jen Sell-Matzke

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Jen Sell-Matzke Associate Director of Residential Life for Staffing and Student Programs

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  1. Social Norms Campaigns and You A department’s journey towards a comprehensive high-risk drinking and drug abuse prevention and intervention plan Robert C. Reff, PhD Interim Assistant Dean of Students for Chemical Health & Outreach Programming • Jen Sell-Matzke • Associate Director of Residential Lifefor Staffing and Student Programs • Dan Pedersen • Director of Residential Life

  2. Who are we?

  3. Jen Sell-MatzkeAssociate Director of Residential Lifefor Staffing and Student Programs

  4. Rob ReffInterim Assistant Dean of Students for Chemical Health & Outreach Programming

  5. Dan PedersenDirector Residence Life

  6. A Few Things...

  7. Open Source

  8. www.stcloudstate.edu/uchoosewww.stcloudstate.edu/reslife

  9. Questions Welcomed

  10. St. Cloud State University

  11. 17,000 Students

  12. 86% from Minnesota

  13. 3,000 Students Live on Campus

  14. 80% of first year students live on campus

  15. How it all started...

  16. New Administration

  17. New Philosophy

  18. Confluence of Events

  19. Philosophy

  20. Harm Reduction

  21. Data Driven

  22. Student Engaged

  23. Best Practice

  24. Collaborative

  25. Enhance Current Efforts?

  26. Resources

  27. http://www.socialnorms.org/

  28. http://www.higheredcenter.org/

  29. Social Norms Theory

  30. Win a prize!!! Define the theory of social norms...

  31. Misperception about behavior of peers

  32. Alcohol:Students believe that the quantity and frequency of alcohol use is higher for peers than they actually are

  33. What causes misperceptions?

  34. Animal House - 1978

  35. Old School - 2003

  36. Baseline Identify Actual & Perceived Norms Intervention Intense Exposure to Accurate Norms

  37. Expected Results Less Exaggerated Perception of Social Norms Reduction of harmfulbehavior & increase in healthy behaviors

  38. Goals for Project

  39. Gather accurate data about student’s behavior

  40. Test social norms theory for large scale implementation

  41. Collaborate between multiple departments

  42. Foster increased community among residents

  43. Residential Life Background

  44. Sherburne Hall

  45. Step 1: Collect Baseline

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