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Gavrilović d.o.o.

Gavrilović d.o.o. History and heritage Today’s challenges Future. History and heritage. 1690 - first butcher shop 1821- pig fattening farm & larger scale production 1883 - “The First Croatian Factory of Salami, Cured Meat and Fat” 1945 - the company was taken away from the family.

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Gavrilović d.o.o.

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  1. Gavrilović d.o.o. • History and heritage • Today’s challenges • Future

  2. History and heritage • 1690 - first butcher shop • 1821- pig fattening farm & larger scale production • 1883 - “The First Croatian Factory of Salami, Cured Meat and Fat” • 1945 - the company was taken away from the family

  3. History and heritage • 1991- Georg Gavrilović bought back the company • 1995 - Petrinja was liberated and production resumed • 1999 -2004 - 45mil EUR investments in the plant and distribution

  4. History and heritage • An owner and developer of ‘icon’ brands • Croatia’s largest meat processing company • Market leader in terms of quality and quantity

  5. Portfolio - Croatia 1 - Belje 2 - Bermes 7 3 - Dalmeso 4 - Danica 5 - Daruvarčanka 6 - Droga 7 - Gavrilović 8 - Improm 9 - Koka 15 10 - Križevčanka 9 11 - Lijanović Unpromted awarness of the meat producers 12 - Ivanec 13 - MIP 14 - Perutnina 20 17 15 - PIK Vrbovec 16 - Pivac 19 11 14 17 - Podra vka 1 18 - PPK 19 - Puris 16 18 21 20 - Sljeme 12 10 3 4 21 - Vajda 13 22 6 5 8 2 22 - VIR Meat producer reputation

  6. Today’s challanges trade restrictions “grey“ market shortage of pig production supermarket chains EU

  7. Supermarket chains • put new demands on product assortment • set new standards of packaging • have special requirements for labeling of products • focus on quality • dictate where and when to deliver (slotting fees, display fees, late penalties)

  8. Future • Investments into pig/cattle production • Investments into own retail distribution • Investments into training & development • HACCP & ISO accreditation

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