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“Mobile - making the most of the newest new media”

16 th Jan. 2009 Takashi Koyanagi Dentsu Media India. “Mobile - making the most of the newest new media”. Presenting a perspective on this “newest” New Media from the PoV of Japan. Actually what is “newest” New Media in India has been New Media in Japan for well over a decade .

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“Mobile - making the most of the newest new media”

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  1. 16th Jan. 2009 Takashi Koyanagi Dentsu Media India “Mobile - making the most of the newest new media”

  2. Presenting a perspective on this “newest” New Media from the PoV of Japan

  3. Actually what is “newest” New Media in India has been New Media in Japan for well over a decade We have been working on mobile marketing and content for over more than a decade

  4. 3G is coming to India very soonSo, what is the issue, and what is the opportunity?

  5. Let me show you some learnings from Japan and how we have been working in maximizing value from mobile as a medium

  6. Mobile in Japan Search Mobile as Media Payment E-book Mobile as Tool PC Browser Video Basic function - Voice talk - e-mail - Internet Coupon Broadcasting Digital Radio GPS Music

  7. Some learnings

  8. Content services on Mobile BVLGARI Japan Ezaki Glico ANA / JAL 第1話 　　第2話 Not just coming of 3Ghandsets but introduction of flat rate tariff (more like a fixed monthly subscription) has enabled various kinds of content Movie Comics Novels Gaming Major Publisher/Content provider Serves on Mobile Major game soft production Entered in Mobile TV station and Major content Provider serve on Mobile *User can be author Mobile novels are into Paper books.. Mobile specific content are Provided for clients promotion

  9. Mobile E-books in Japan Mobile E-books industry reached US$280 mil (2007) Mobile Comics (“Momics”) leads industry Source: Impress

  10. Mobile gaming in Japan Mobile game industry reached US$840 mil (2007) 3G enabled handset/ flat rate tariff leads richer-content games being made available on mobile Mobile content industry

  11. “Tsui-tsui”: platform for Advergaming Using mass media to communicate brand and brand connect. Advertising is free in branded mobile games Customized Branded games for clients Allied ad network

  12. Mobile QR code QR (Quick Response) code leads consumers to campaign site Outdoor ads with QR code Outdoor ads with QR code Several types of Mobile ads QR code bridges press,even TV to mobile as a medium, making communication action oriented and commerce ready

  13. SNS is shifting from PC to Mobile Mobagame-town GREE mixi

  14. Mobile = “Can Monitor” • You are able to know • When, • Where, • Why, your consumers accessing to you • Reading Momics • Sending mail ・Wake up by alarm of Mobile Wake up Transport In bed • Check TV program liet Go home • Momics • Gaming ・Buy BF at CVS store by E-cash Office party ・Ticketing from outside very easily • Booking restaurant • Lead by GPS • Pay by Mobile credit card Go home Work • Stock market • Ticketing • Mail to friend • Booking restaurant…

  15. We are ready to bring most of these learnings here for Indian consumers

  16. Thank you

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