Presentation Transcript

1. Creative Digital MediaSkills for WorkThe Creative Process Miss Nitsche
2. Learning Intentions Understanding the Creative Process Task, and the stages involved. Exploring the Creative Process and how to justify a response Understanding how to go about constructing a response to the brief.
3. The Creative Process THE TASK Working on a PROJECT BRIEF for a client. To succeed you will need to work as a team to: - agree the best response to the brief - pitch your team’s response and project proposal to the client
4. The Creative process Employability Skills Working cooperatively with others Planning and preparation Being innovative and challenging Giving and receiving advice and feedback Good communication skills Understanding roles and responsibilities in the workplace Contributing to discussions and practical projects Interpretations of project briefs Presentation and pitching skills Time management skills and working to deadlines
5. The Creative Process Evidence Identify TWO products which address brief Develop a personal and team response to brief Detail how the personal and team response meets the requirements of the brief by comparing requirements with the response elements The Response (both personal and team) Identify the digital mediums to be used Create a basic representation of the proposed response, i.e. mock-up poster; storyboard of advert; plan of website.
6. The Creative Process Outcomes 1. Prepare for team discussion about a given brief. Individually explore and choose two digital media products which address brief Detail your personal response to the brief Give a presentation to your team Justify your response – how does it meet the brief?
7. The Creative Process Outcomes 2. Contribute effectively to discussions on a team response to the brief. Respond to feedback on personal response. Listen to and provide feedback on other presentations. Contribute to agreement on the team response.
8. The Creative Process Outcomes 3. Contribute to the preparation and delivery of the presentation of the team response to the brief. Decide and agree on the elements and content of presentation Allocation of roles and responsibilities for the production and delivery of the presentation
9. The Creative Process Outcomes 4. Review the team response to the brief Seek feedback from the audience of the presentation i.e. feedback form; questionnaire) Evaluate whether the team response met the requirements of the brief
10. The Creative Process Example Media Products Newspaper/magazine excerpt Posters Screenshots/plan from websites Advert For the presentation, you could produce a storyboard, a slide show or a mock up of your product.
11. The Creative Process Task 1: Reversing the Creative Process Reversing the creative process can help us understand how to go from just a brief through to a finished product In groups, choose a digital media product, i.e. a teenage TV magazine. YOU HAVE FIVE MINUTES
12. The Creative Process Task 1: Reversing the Creative Process Discuss and decide: What is the purpose of your chosen product? Who is it aimed at? What would you say about the product if you were trying to sell the idea to a client? How would you present it to them? In preparing for you presentation, what role would you like? Who else would you want on your team and why? Why do you think the idea would be good enough to go into production? What other ideas may have been suggested, but binned? What do you think the Project Brief for your product would have been? What would be the main points to consider?
13. The Creative Process Task 2: Deciding What Is Best There’s a huge range of media products to choose from for any given brief, However, there always options more suited to certain projects than others. In your groups, consider and discuss these six ways that companies use promote and sell music to young people.
14. Task 2: Deciding What Is Best A website Free podcasts to be downloaded, featuring interviews with the bands plus some sample tracks Adverts on radio and television Free poster with every CD purchased Texts from your friends saying how great the music is Opportunity to win a games console and some games Arrange in order of preference, detailing the main reason for your choice of position. What could you add to the list which would encourage you to buy?
15. Learning Intentions Understanding the brief. Exploring different media products which can answer the brief. Exploring and developing personal responses to the brief. Understanding how to ensure your response meets the brief requirements.
16. The Brief I am looking for a digital media product that can inform young people about events happening in Stornoway, such as film nights, gigs, etc. I want them to be able to advertise their own events if they can, and for the product to allow them to communicate with each other to set up any events, rehearsal, clubs, etc. COPY THIS DOWN IN YOUR JOTTERS
17. Personal Response This is your own response to the brief. Individually explore and choose two digital media products which address brief. Detail your personal response to the brief. Why are these two products best suited? What could you do to make them fit the brief? What features would they have? How would they look? How would they be accessed? Justify your response – how does it meet the brief? Prepare your mock-up of the two products to show to the team – this could be a mock-up poster; a story board of an advert; a screenshot or plan of a website; a magazine excerpt, etc.
18. Response Checklist Do your two products: Inform young people about events happening in Stornoway, such as film nights, gigs, etc.? Allow them advertise their own events if they can? To allow them to communicate with each other to set up any events, rehearsal, clubs, etc.? Remember YOU are the target audience – can you access the products? Would you use them?
19. Learning Intentions Exploring how to visually present your responses to a group. Understanding how to translate your responses into visual material for presentations.
20. The Creative Process Using your notes and the Personal Response forms as guides, decide and construct your two product ‘mock-ups’. These could be: - a mock-up poster - a story board of an advert - a screenshot or plan of a website - a magazine excerpt, etc. Remember to think about how your would PRESENT these products and mock-ups to your group.
21. Peer Assessment of Mock-ups In pairs, practice presenting your mock-up products using the following prompts: What are your TWO products? Who is the target audience? How have you ensured they appeal to this audience? What features do they have? Talk us through them Are they user-friendly? How and why? How do they inform young people about events happening in Stornoway? How do they allow them to advertise their own events? How do they allow them to communicate with each other to set up events? How would the target audience access the products?
22. Peer Assessment of Mock-ups Now, in your pairs discuss how successful the presentation and products are. Did they describe the products and their features clearly? Do they meet the brief? Can they justify their response? How have they ensured they are aimed at the target audience? What did they do well? What could be better? YOU HAVE FIFTEEN MINUTES
23. The Creative Process Presentation Skills In the next lesson, you will be presenting your PERSONAL RESPONSE and MOCK-UPS to your group. PRESENTATION SKILLS are essential for working life, and can make a huge difference to how your ideas are received. What makes a good presentation? http://www.youtube.com/watch?v=whTwjG4ZIJg
24. The Creative Process Presentation Skills Using each of the questions on your Personal Response Forms, make up PROMPT CARDS. PROMPT CARDS help you to keep your presentation on track, and just glancing at them can remind you what you need to explain next. They shouldn’t be read from directly – they are PROMPTS, there to guide you. Make brief notes of phrases and key words you think you will need to be reminded of.
25. The Creative Process Presentation Skills Now, begin to practice your presentation in pairs. Practice is essential for making our presentations seem natural, fluent and professional. Think about body language, clarity, confidence and eye contact – your partner should be able to suggest what needs work. Remember, your prompt cards are just that – PROMPTS. Don’t read straight from them. I will come round and listen to all of you individually, and give any support you might need.
26. HOMEWORK Practice your presentation over the weekend. Remember, you want to be confident, relaxed and knowledgeable about your products. Your prompt cards are not there for you to read from – they are there to keep your presentation focused. Think eye-contact, body language, fluency and clarity.
27. The Creative Process Presentation Skills Giving and receiving feedback is an essential skill at school and in the working world It is important for us to be able to look at both our own and others work critically, and give and receive advice on where we need to develop.
28. The Creative Process Presentation Skills As your peers present their personal responses, think about TWO areas they have done well, and TWO areas you feel needs development. You must consider: - how well their products address the BRIEF - how successful their features are - whether their products are aimed at the target audience - how well they presented their products and mock-ups, e.g. were they clearly explained? Were their presentation skills good? Take a few minutes at the end of the presentations to jot down some notes, and write down TWO areas that were done well, and TWO you feel they could improve in.
29. Learning Intentions Developing our understanding of team work and the benefits of working with others. Exploring the issues that can arise from working in a group, and how to resolve them.
30. The Creative ProcessWorking Together Working with others is an essential part of school, university or working life, but there can be problems that arise from this. In groups, discuss and note down some of the PROS and CONS of working in a group. Think about the benefits and issues that can arise.
31. Team Work
32. How to Arrange a Meeting Careful arrangement of a business meeting will show others that you are a great meeting organiser. If you don't take your time and prepare the meeting successfully, others will lose respect for you and see that you lack leadership skills. Arranging a business meeting is all about preparation and ensuring that you have everything ready to go before the meeting starts.
33. How to Arrange a Meeting This team meeting will be focused on: Deciding whose digital media product from your personal responses to the brief will be the one you will present as a team to the client. Discussing how you will present this product to the client – PowerPoint, Prezi, etc. Assigning roles to the presentation project – you should each have an individual role within the group: - Project co-ordinator - Designer - Researcher
34. How to Arrange a Meeting Write down the purpose of your business meeting. Be sure to include all of the reasons for holding the business meeting.
35. Example Agenda Attendees: List everyone who has attended the meeting. Absentees: List everyone who is missing or unable to attend.
36. Example Agenda Chairperson’s Welcome and Introduction The Chairperson should: Welcome people to the meeting and make sure everyone who should be there has turned up. Make sure that someone at the meeting is going to take notes, or ‘minutes’, so that the key parts of the meeting and the important decisions are all noted by the ‘Meeting Secretary.’ Introduce the Agenda, telling everyone what is involved, the process that will be followed and the need to make a decision. YOU SHOULD HAVE A DIFFERENT CHAIRPERSON FOR EACH MEETING.
37. Example Agenda Discussions The aim is to reach a decision on which product do you think you can sell best to a client? Do you have the skills in your team to deliver your choice of product? (Product/software knowledge; design capability, etc.) Do you have all the necessary equipment to produce the product requirements? Is your choice of project going to cover all the things the client wants? What makes your choice better than any other choice that you could make? Remember you will be pitching your response to the client in a competitive way, against the other teams.
38. Example Agenda Decisions on the team’s response to the Project Brief There are various ways to make your final decision about how to respond to the client’s Project Brief. You could vote. You could try to reach an agreement during your discussions.
39. Example Agenda Any Other Business (AOB) Any Other Business (AOB) is likely to include: The date, time and venue of your next meeting. What the main agenda items will be for that next meeting. Anything else that is relevant to today’s meeting, but has not been covered already.
40. Meeting ROLES The Chairperson – they introduce the Agenda at the beginning of the meeting, and tell everyone what is involved, as well as encouraging any decisions that need to be made. They also make sure everyone has turned up. The Secretary – they keep the minutes for the meeting, detailing key points and any decisions that are made (see example minutes) The Meeting Co-ordinator – they ensure any discussion is kept on topic or is relevant to the particular points in the Agenda. They also move the discussion on to the next point. You should ensure that you each have a different role at every meeting.
41. Example Minutes Date/Time of Meeting: Location of Meeting: Members Present: (list all members that attended meeting) Members Apologies: (list members that did not attend the meeting) Reading and Approval of Minutes: (specify date of minutes being approved) Agenda Item #1: Officer Reports (create separate agenda items for each officer report) Discussion: (summarize the discussion at the meeting) Action: (list any action to be taken by whom and by when) Agenda Item #2: Advisor’s Report Discussion: (summarize the discussion at the meeting) Action: (list any action to be taken by whom and by when) Etc.
42. Creating Your Own Agenda In you groups, hold your first meeting based on the example Agenda. You must decide on your roles within the meeting – Chairperson, Meeting Co-ordinator and Secretary – and ensure you fulfil these roles during the meeting. You must also decide on what roles you will have within the Presentation Project – - Project co-ordinator - Designer - Researcher
43. Your First Team Meeting What went well? What do you need to develop for next time? Remember, these meetings are intended to be well-organised and professional.
44. Homework Complete the Personal Response to the Brief worksheets for your folios. These should be neat, tidy, have their spelling checked THOROUGHLY and have as much detail as possible. You can type up your responses to the questions as long as you include the questions themselves. Any forms that do not have enough detail or are not properly checked will be handed back to be re-done. This is due back THURSDAY 25th October
45. The Creative Process You and your group will be presenting your team response to a client on MONDAY 26TH NOVEMBER. This presentation needs to detail your response to the given brief in as much detail as possible. It should be well-presented, professional and highlight your justification for the product, as well as your understanding of the target audience.
46. The Creative ProcessTeam Roles Project Coordinator Designer Researcher
47. Project Coordinator Your role is to ensure the other team members are doing their jobs well and to the best of their ability. You also will keep a To Do list of everything that needs to be done to get the presentation ready and rehearsed in time to be presented. You also need to ensure you have a list of what resources or equipment you need to get for creating and presenting your response, and are able to access them.
48. Designer Your role is to design and create the presentation, be it on PowerPont, Prezi, or something else. The presentation must be slick, professional and detailed. You must make it appeal to the target audience, and be prepared to explain why it has this particular look or style. You should also be prepared to research other professional presentations for ideas as to how you could present yours.
49. Researcher Your role is to research and gather information on other digital media products that provide a similar service to the one your team will be working on. You should make a note of what is good about the other products, what could be better developed and what the target market of these products is. You should take the research from these other products and use it to evaluate, discuss and decide with your other team members how best to improve your own product.
50. Your Pitch Work as a team to complete your Pitch To Do list. Consider the resources you will need, and which tasks are best suited to each role.
51. Research for your Team Response As covered yesterday, each person has an individual role within the team. Each of these roles requires a level of research, which you will work on today. You should make EXTENSIVE notes throughout. Project Coordinator – observe and assist the others in their research; ensure that each person is making extensive notes. Designer – you should research other professional presentations to evaluate their appearance and effectiveness, as well as the design of similar products. Researcher – you should research the features of similar products, evaluating their features and target markets.
52. Research for your Team Response Possible ideas for research: Other professional presentations – how does it look? What content does it have? Do they use other features, i.e. images, video, web links, etc.? Are they easy to understand? Other similar media products – what features do they have? What is their target audience? How are they designed? What features work/don’t work? How could they be improved? Are they easy for users to access? Presentation skills – what other skills have we discussed? How is a group presentation different from an individual presentation? What techniques will you need to focus on? What techniques could you use to engage your audience, i.e. the client?
53. Agenda for Meeting You should discuss your research notes, sharing anything interesting or that could be of use to your tram’s presentation. What each of you need to do in your job roles to contribute to the presentation, i.e. who will discuss which part. Discuss the design of the presentation, what features you will be presenting to the client, how much detail will you go into (lots, obviously), what presentation skills you need to remember, when you need to have the presentation completed by to allow time for practice (refer to you To Do list)
54. Preparing Your Presentation What you need to design and present to the client: The design of your product, and how this appeals to the target audience. The features of your product – how does your product allow people to advertise upcoming events, to communicate with each other, and attract young people to these events? Justify your product – why does this particular product work better for the brief and the target audience than another? You presentation needs to be slick, professional and well-organised. Each of you needs to present a section, and you should consider your presentation skills while you practice.
55. Getting Feedback Obtaining and looking at feedback from others helps us improve our performance. Others are more objective about our work – they can see more clearly what we’ve done well, what we need to develop and how we can perhaps go about that. In this case, we need to get feedback from our peers for our presentations. How can we get feedback from our peers? What methods can we use?
56. Questionnaires Questionnaires are one of the most effective ways of getting meaningful feedback from an audience. You can ask certain questions to obtain responses on certain areas, such as presentation skills and how well you answered the brief. What questions could we ask on our feedback questionnaires?