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Who is your Audience?

Who is your Audience?. This wide ranging group is often broken down into different Types based on categories such as age, gender, ethnicity, location and interests. Examples include:  schools and colleges (primary, secondary and further education) families and children

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Who is your Audience?

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  1. Who is your Audience? This wide ranging group is often broken down into different Types based on categories such as age, gender, ethnicity, location and interests. Examples include:  • schools and colleges (primary, secondary and further education) • families and children • young people (aged 18-25) • adults • local communities, community groups • business and industry • government and policy makers.

  2. Things to consider • Any previous exposure to your topic? • What do you want to communicate? - disseminating the results of your research - develop a research project in partnership with a local community group or school. • How much time do you have? • Think about the audiences’ different learning styles. Make sure you include different types of activity to suit different preferences.

  3. Venue • Identify an audience champion. - A partner from an organisation or venue associated with your target audience who could help develop the event and provide valuable insights, knowledge and contacts. • Safety considerations - Can you leave your exhibit? • Make your event part of an already established programme that already attracts the audience you want to engage with.

  4. The Event • Where is your event? • What resources do they have? • How are you going to make it interesting and fun? http://www.ehow.com/science-experiments/ has some great experiment ideas. • If it is a school event, does it link to the curriculum? Meet the expert days at the Science Centre Westend Festival

  5. Obstacles Consider barriers and what you can do to ensure that they don’t stop your target audience coming to your event. These can include: •  transport (availability and costs) •  disposable income • timing of the activity • interest • perceived relevance of your research • accessibility and mobility (physical and cultural) • language (do you need to involve an interpreter?) • awareness of the event • childcare • diet and food (ensure that you provide refreshments that are appropriate for your audience). PLAN, PLAN, PLAN

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