Gayla S. Keesee, Ph.D. October 12, 2011

1. & UU Gayla S. Keesee, Ph.D. October 12, 2011

2. Agenda • Part 1 - Why Facebook?Focus on our rapidly changing culture of communication, the impact of Social Media & Technology on how we consume information, and the increasing role of Facebook in maintaining relationships online. • Part 2 - Nuts and BoltsFacebook profiles, pages and groups with special focus on the Facebook PAGE, our congregation's primary presence on Facebook.   • Part 3 – Implementation Strategies/ConsiderationsExploring critical issues related to using Facebook as an organization including creating policies, developing a coherent strategy and addressing questions participants need to take their next steps.

3. Why Facebook?

4. What is Facebook • Popular social networking site • Make friends • Share interests • Join groups

5. Video created February, 2011 by Alex Trimpe using data based on 500 million users http://www.youtube.com/watch?v=xJXOavGwAW8&feature=player_embedded

6. Things you can do on Facebook • Keep up with friends across the world • Share pics with family and friends • Reconnect with old friends and classmates • Try fun and convenient applications • Play games with friends (or make new friends) • Invite friends to an event • Chat instantly with friends online • Promote yourself, business, or organization with Facebook Pages

7. Nuts & Bolts

8. Sign up for an account

9. Profile Page Layout • Purpose of Profile Page is to record what you are thinking and doing—What’s On Your Mind. • Friends can comment on your status updates or post directly to your Wall. • Your Wall displays only your posts and posts made directly by Friends.

10. Setting Up Your Profile • Understanding Facebook privacy • Account Settings • Privacy • Notifications • Who can see what? • Facebook Ads • Facebook 101 Tutorial • http://www.gcflearnfree.org/facebook101

11. Home Page Layout • Displays all Friends’ recent posts and activities. • Whenever Friends update their status, it appears in the News Feed on your Home Page.

12. Tips and Tricks • Create lists to manage your News Feed • Share posts-on your wall, via e-mail, to Pages • Sendible lets you schedule Facebook messages ahead of time so you can send messages to your friends or colleagues in the future. Status updates supported by Sendible include: your Facebook Wall, Facebook Page, and other Social Media sites like Twitter and Linkedin.

13. Pages vs. Groups

14. Pages • Allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. • Pages may only be created and managed by official representatives.

15. Pages • Audience • Anyone can like a Page to become connected with it and get News Feed updates. • No limit to how many people can like a Page

16. Pages • Privacy • Page information and posts are public and generally available to everyone on Facebook.

17. Pages • Communication • Page admins can share posts under the Page’s name. • Page posts appear in the News Feed of people who like the Page. • Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.

18. Page Admin • Pages managed by admins who have personal Facebook profiles. • Pages are not separate Facebook accounts and do not have separate login information from your profile. • May add other admins to help manage the Page. • People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account.

19. Page Admins • Post status updates on the Wall with Page’s Identity—not Admin’s profile identity • Edit the Page • Add or delete Admins • All or nothing—no way to limit Admin’s access and functionality

20. Groups • Closedspace for small groups of people to communicate about shared interests. • Groups can be created by anyone.

21. Groups • Privacy • In addition to an open setting, more privacy settings are available for groups. • In secret and closed groups, posts are only visible to group members.

22. Groups • Audience • Group members must be approved or added by other members. • When a group reaches a certain size, some features are limited. • The most useful groups tend to be the ones you create with small groups of people you know.

23. Groups • Communication • Members receive notifications by default when any member posts in the group. • Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

24. Group Basics How do I join a group? To join a group, click "Ask to Join Group" at the upper right side of the group's page. You can als... How do I see a list of my groups? Find the list of groups you belong to on the left side of your Home page. Click "More" to expand th... How do I add new members to a group? To add members to your group, go to the group and click "Add Friends to Group" in the right column.... How do I share photos, questions, links, and other posts with a group? Use the options at the top of the group to share:Posts Links Photos Videos Questions How do I poll a group? At the top of the group, select "Question".Enter your question.nAdd poll options if you wish. Click "... How do I comment on posts in a group? To comment on something: Click the "Comment" link under the post or in the white box that says "Writ... How do I edit my notification settings for a group? To change your notification settings for a group, go to the group and click the Edit Settings butto... How do I leave a group? To leave a group, go to the group and click "Leave Group" in the right column. Clicking this link r... For questions and answers from other people who use groups, check out Help Discussions.

25. Implementation Strategies/Considerations

26. Content Moderation Administration Goals Communication Strategy Promotion

27. Goals • Encourage respectful and positive contributions • Identify and discourage inappropriate content

28. Content Management • Don't allow threatening or offensive content posted by fans or members to remain on the page or group. • Do consider reporting such content to Facebook.

29. Content Moderation • Content moderation policy • Example: Emerson Unitarian Universalist Church • Public disclaimer • “General Information” section of the “Info” tab on the congregation’s Facebook Page • Begin the “General Information” section with upbeat information about your congregation, then add the disclaimer farther down in the section

30. UUA Disclaimer The UUA welcomes all people to contribute to conversations on this page and to share content directly related to Unitarian Universalism. Wall posts, comments, photos, and other content posted on this page are expected to be relevant and respectful. The UUA has the right to delete any inappropriate content from this page, including but not limited to: irrelevant content, redundant content, hateful content, malicious content, uncivil or disrespectful content, attacks or complaints against an individual, financial solicitations, endorsements of a political candidate or party, and content that violates Facebook’s terms of use, code of conduct, or other policies. Content that violates Facebook’s policies may also be reported.

31. Choosing an Admin • Does this person show the ability to be social online? • Does this person show a genuine interest in connecting with our clients/customers? • Can I trust this person to be professional and respectful at all times? • Do people naturally gravitate toward this person? • Will this person actively contribute new ideas to grow the page and make it better each day?

32. Expand Facebook Team • Assign multiple Admins to your page. • Optimize time and effort—divide and conquer • Roles and responsibilities align with Admins’ skills and strengths

33. Communication Strategy • How often will you post updates to your page? • What will you post about? • When will you use text-only versus links? • Will you use third-party content to add value? • Will you mix up the media and use video, audio, photos?

34. Assign Roles & Document Them • Based on kind of content… • Post third-party articles • Post event information • Upload videos, photos • Answer questions, respond to posts • Tasks can be scheduled throughout week

35. Adding Content • Do add new content and respond to questions on a regular basis, so that visitors know your congregation is active. • Do take advantage of the administrative features, by answering questions posted on your wall, creating events, uploading videos, and adding other content that is relevant to congregants and visitors.

36. Facebook = Public Document • Do treat your Facebook page or group as a public document. • Visitors as well as congregants will see it. • Offer information that is relevant to visitors, including contact information, phone number, service times, and website address. • Don't post private information on your Facebook page or group. If you wouldn't post it on your congregation's website, don't post it on Facebook.

37. Photos • Do upload photos of your congregation. • Don't upload photos of children without permission from their guardian(s). • For more information, read these permissions guidelines for photography and videography at congregational events.

38. Banner Images • Do keep track of the photographs that appear in the banner at the top of your congregation's Facebook page. • Make sure the images are attractive and representative of your congregation. • As you upload new photos to the page, the banner updates automatically. • If needed, administrators can remove photos from the banner by clicking on the top right corner of the photo.

39. Promotion • Do tell congregants that the congregation has a page or group, so that they can "like" the page or "join" the group. • Do encourage fans or members to participate by writing on the wall, uploading photos, and answering questions on the discussion board.  • Do have fun with your page or group and use it to share the spirit of your congregation.

40. Questions?Comments?

41. Next Session • Google Apps and UU • October 19, 2011 • 7:00-8:30 • Common Room • Bring Your Own Laptop • Facilitators: Gayla Keesee & Jessica King • Webinar URL • http://meet55194828.adobeconnect.com/googleapps_uu/