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… spending £8K of valuable marketing budget to create £64K extra booking revenue

… examples of b2c outcomes. … increasing total sales revenue by 9% by boosting off peak revenue (with a structured trigger programme of email offers) and delivering an extra £4m profit (that’s the gold award we won) with 8:1 return on cost.

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… spending £8K of valuable marketing budget to create £64K extra booking revenue

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  1. … examples of b2c outcomes • … increasing total sales revenue by 9% by boosting off peak revenue (with a structured trigger programme of email offers) and delivering an extra £4m profit (that’s the gold award we won) with 8:1 return on cost • … growing a customer database from 182K to 820K of sales in 4 years, enabling forecasting prediction of over 70% of booking revenue • … differentiating comms between male and female and generating sales increases of 32-48% … discovering a customer segment of 28-34 year old people that accounted for 54% of profits and delivering £1.8m extra bottom line • … increasing sales by 58% in promotion period and sustaining the increase in the residual period • … spending £8K of valuable marketing budget to create £64K extra booking revenue • … increasing sales between 81-357% of a wine brand and 89-188% for a chocolate brand in different multiple accounts • … boosting response from mailings and emailings by 25%, doubling response from door drops to 4%, 10 times roi • … generating volume increase of 23% from only 2.3% of households targeted in London

  2. … examples of b2b outcomes • … discovering the 80/20 ratio, competitive strengths & weaknesses of the offering , cross sell & upsell nuggets, resulting in 21% sales forecast overachievement • … saving £230k on a company’s 10 million catalogue mailing programme and increasing roi • … saving £37K by streamlining just one of the 16-step deduplication process • … capability enablement for aggregating email databases across office locations in 9 European countries into a single data repository, and share usage expertise • … discovering the reasons for loyalty to a competitor and how to differentiate and beat them with a new service product, test launching and tracking sales increases of 23%versus break even estimate of 13% (thence national roll out) • … identifying a critically important customer segment representing 7% of turnover (top profit index) and driving growth to 15%, an extra £80K of profitable revenue • … discovering why people buy & don’t buy from client and 5 key competitors amongst current, lapsed and non-customers; initiating new marketing campaigns and measuring shifts in attitude and purchase intent ‘before’ & ‘after’ – filled factory capacity versus previous bleak forecasts. • … using call-mail-call strategy for lead generation to complement other off line & online media message delivery. Filled consultant advisors available dairy slots, with subsequent revenue leverage (also benchmarked ‘perceptions’) • … spending £15K marketing budget to create £96K extra booking revenue

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