BOOTS 2011

1. BOOTS 2011

2. BOOTS 2011 Jon Fewster Category Manager, Boots

3. BOOTS 2011 Agenda • Product Development Strategy • New Models • Carryover Models • Summary

4. MADSHUS BOOTS Product Development Strategy

5. Boots 2011 • A single Global line • Boots as a single product family • Merchandise with skis & poles • Update older models • Maximize comfort and performance • Increase finish quality Product Development Strategy

6. Boots 2011 Upper Materials: • Cordura® and other high durability woven materials • Backed with TPE/TPU to provide durable waterproofness Performance: • Waterproof • Durable • Comfortable flexing in the cold Technology

7. Boots 2011 • MemBrain®Softshell Uppers • Waterproof • Breathable • Soft and flexible • Lightweight • Warm • Keeps your feet warm and dry • No PVC Technology

8. Boots 2011 • Materials • High Abrasion TPU on BC boots • 50% Recycled PET in the backer • Solvent reduced process • High Abrasion PU printed on Glittertind • Less Leather • No PVC Technology

9. MADSHUS BOOTS 2011 New Models

10. Boots 2011 Product Line 2011

11. Boots 2011 Hyper C / U / S • MemBrain® Softshell Upper & Lacecover • Upper construction based on CLC • Comfortable – especially when flexing • Secure–lace fingers • T4 outsole

12. Boots 2011 • Upper pattern design is protected • New Achilles notch detail • Zipper garage – opens to medial side Hyper C

13. Boots 2011 Combi Cuff Heel counter is stiffer than 2010 T4 Outsole Hyper U/S

14. Boots 2011 Metis C / U • Sisters to the Metis RPC/RPU/RPS and Hyper C/U • Logo and text also on skis • MemBrain® Softshell Upper & Lacecover • Upper construction based on CLC • Comfortable – especially when flexing • Secure – lace fingers • T4 outsole

15. Boots 2011 Product Line 2011

16. Boots 2011 Glittertind • Hinged cuff • Excellent forefoot flex & heel hold • High durability materials • woven upper • TPU toe and heel • PU printed rand – NEW • MemBrain® Softshell Lacecover • Waterproof lining • Thinsulate™ insulation

17. Boots 2011 Vidda • Stitched-on cuff • Excellent forefoot flex & heel hold • LITE™ Leather • High Durability TPU • Exceeds our cold-flex requirements • Solvent reduced • Non-wicking, recycled backing • Waterproof lining • Thinsulate™ insulation • New gaiter attachment

18. Boots 2011 Product Line 2011

19. Boots 2011 SuperSkate • Entry-level skate boot • Based on CT120 • Stitched-on cuff • Full-length composite lastboard • Nylon upper with TPE backing • MemBrain® Softshell Lacecover

20. Boots 2011 CT 100 JR • SMU in 2010 • Available worldwide in 2011 • CT 100 for Juniors • Nylon upper with TPE backing • MemBrain® Softshell Lacecover

21. Boots 2011 SnowRaider • Easy-entry kids boot • Single “gladiator” strap tightens forefoot, midfoot and arch area • Nylon upper with TPE backing • Gussettedtongue

22. Boots 2011 Product Line 2011

23. MADSHUS BOOTS 2011 Carryover Models

24. Boots 2011 Product Line 2011

25. Boots 2011 Champion Series: Carryover Athena CLC Athena SKC Athena PUC Nano CLC Nano SKC Nano PUC

26. Boots 2011 Nano/Athena CLC • MemBrain®softshell upper & lacecover • Flexible • Warm • Breathable • Durable Cordura® rand with TPU backing • Performance fit • Tuned with WC athletes • Low to the ski • Secure hold • For C10 Production: • Lower at forefoot flex area • Lower at ankle bones • PU Zipper Garage

27. Boots 2011 Nano/Athena SKC/PUC • Cordura® rand and upper with TPU backing • PU replaces PVC • Non-wicking backings • MemBrain®softshelllacecover • High performance fit • Tuned with WC athletes • For C10 Production: • Lower at forefoot flex area • Lower at lateral ankle bone • More comfortable • Higher at medial ankle bone • Above ankle bone • More comfortable • Provides support when skating

28. Boots 2011 Product Line 2011

29. Boots 2011 Race Performance Series: Carryover Metis RPC Metis RPS Metis RPU Hyper RPC Hyper RPS Hyper RPU

30. Boots 2011 Hyper/Metis RPC • Cordura® upper with TPU backing • PU toe and heel • Easy flexing • MemBrain®softshelllacecover • For C10 Production: • Lower at forefoot flex area • Lower at ankle bones

31. Boots 2011 Hyper/Metis RPS/RPU • Cordura® upper with TPU backing • PU toe and heel • MemBrain®softshelllacecover • For C10 Production: • Lower at forefoot flex area • Lower at lateral ankle bone • More comfortable • Higher at medial ankle bone • Above ankle bone • More comfortable • Provides support when skating

32. Boots 2011 Race Series: New Hyper S Hyper U Hyper C Metis U Metis C

33. Boots 2011 Product Line 2011

34. Boots 2011 Touring Series: Carryover CT 150 CT 120 CT 100 Amica 120 Amica 100

35. Boots 2011 CT 100/120/150 • Comfortable, secure touring boots • Nylon upper with TPE backing • Recycled materials: • Lining • Mesh (inner bootie) • Lacecover • Webbing • Outsole • For C10 Production: • Lacecover extended forward • Upper more flexible in forefoot • More heel hold • Added D-ring • C11 CT100

36. Boots 2011 Amica 100/120 • Comfortable, secure touring boots • Nylon upper with TPE backing • Recycled materials: • Lining • Mesh (inner bootie) • Lacecover • Webbing • Outsole • For C10 Production: • Lacecover extended forward • Upper more flexible in forefoot • More heel hold • Added D-ring

37. Boots 2011 Product Line 2011

38. Boots 2011 Backcountry Glittertind Vidda

39. Boots 2011 Junior & Kid Nano JRR SuperSkate NEW SuperRace Butterfly

40. Powerpoint guidelines Junior & Kid • CT 100 JR • SnowRaider • NEW

41. Boots 2011 Nano JRR • Cordura® rand and upper with TPU backing • MemBrain® Softshell Lacecover • Hinged cuff • For C10 Production • PU Zipper Garage

42. Boots 2011 SuperRace/Butterfly • Nylon upper with TPE backing for waterproofness • Softshelllacecover • Carryover

43. MADSHUS BOOTS Summary

44. Boots 2011 Product Line 2011

45. Boots 2011 • Softshell construction continued through the line • Warm & Dry • Superior fit and performance • Whole line is PVC-free Summary