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What the s pecifications says:

What the s pecifications says:. What the marks scheme says:. For task 3 you have to explain how you are going to carry out your market research Create a mind map to add to task 3. What will you research? . What you need to do:. Internal sources of secondary research: Annual reports

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What the s pecifications says:

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  1. What the specifications says:

  2. What the marks scheme says:

  3. For task 3 you have to explain how you are going to carry out your market research • Create a mind map to add to task 3. What will you research?

  4. What you need to do: • Internal sources of secondary research: • Annual reports • Look for information about sales, share price, company objectives, which departments are successful/ unsuccessful. • External sources • Who are your competitors? Look what is currently available and summarise their products. • News articles • Think about consumer attitudes within you market. • Factors affecting society like amount of free time, obesity, recession, consumer spending habits, environmental issues... • Mintel and other market research websites (see links). • Look up your industry or your competition. • Price comparisons of your product’s competitors. http://www.mintel.com/press-centre/press-releases/404/chocoholic-brits-raise-the-bar-in-europe http://www.marketresearch.com/

  5. The more research and the more sources you use the better!You have to reference what sites you use and where you found that information.

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