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“This

Grassroots Advocacy from 30,000 Feet Presented at the NTF National Convention Tampa, Fla. * February 18, 2012. “This. Sen. Mike Crapo (R-ID).

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“This

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  1. Grassroots Advocacy from 30,000 Feet Presented at the NTF National Convention Tampa, Fla. * February 18, 2012 “This

  2. Sen. Mike Crapo (R-ID) “This system works because of grassroots input, and I could tell you story after story where the difference in a decision in Washington, D.C. was made by people out in the grassroots getting involved and contacting their member of Congress to tell them how they feel on an issue.”

  3. Why Do You Need to Engage? Credibility

  4. Who Matters? Government officials Legislators Regulators Business leaders Media Other influentials

  5. What Is Advocacy? • Email • Texts • Tweets • Facebook posts • YouTube videos Forming Relationships Meetings Tours Letters Op-eds Speeches Fundraisers

  6. When Is Advocacy Necessary? Always Forever Right now

  7. Why Do We Advocate? Because

  8. Inoculate

  9. Educate

  10. Persuade

  11. What To Do Commit Prepare Rehearse Ask Follow up

  12. The Message Triangle The humane treatment of poultry is the right thing to do, and it helps assure high quality, healthful products for consumers. The number one priority for the turkey industry is to provide the safest, highest quality products possible. The turkey industry follow national guidelines have been in place in the industry since the late 1980s.

  13. You are not alone

  14. Advocacy is essential Success requires everyone’s participation You are part of a strong, supportive team

  15. Grassroots Advocacy from 30,000 Feet Presented at the NTF National Convention Tampa, Fla. * February 18, 2012 “This

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