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Who Are These People?. 1. Food for Thought. “If a fisherman baits his hook with the kind of food that he likes himself, he will not catch many, certainly not the shy, game kind of fish. He therefore uses as bait the kind of food that the fish like.”. —Lord Baden-Powell. 2.
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Food for Thought “If a fisherman baits his hook with the kind of food that he likes himself, he will not catch many, certainly not the shy, game kind of fish. He therefore uses as bait the kind of food that the fish like.” —Lord Baden-Powell 2
“People develop values and outlook based on their world and their experiences from birth to about age 10.” —Morris Massey 3
Generation: A group of people born within a 20-year period with enough similar experiences that they develop a group persona. 4
Turnings • High • Awakening • Unraveling • Crisis 5
Personas Civic Adaptive Idealistic Reactive Conformists Sensitive Risk-adverse Civil rights Moralistic Midlife principles Narcissistic Visionary seniors Alienated Amoral Risk takers Diversity Pragmatic Outer-driven Morally complacent Institutionalizes Education Achievers G.I. 1901-1924 (80-100) Millennial 1982-2003 (1-22) Silent 1925-1942 (62-79) Boomers 1943-1960 (44-61) Gen-Xers 1961-1981 (23-43) 6
Considered irresponsible Latchkey kids Grew up too fast Information overload Don’t know what is right or how to succeed Drug addiction, AIDS, sex, education, violence Inherited world and environment problems Gen-Xers 7
One Gen-Xer said: “Who are we to look to? Every generation is supposed to have role models. Where are ours? Madonna? Michael Jackson? People wonder why we are so confused. Wouldn’t you be?” 8
OOOOH, Let’s stop here..... I gotta pick up a card for my half-sister’s biological father’s stepson’s kindergarten graduation. 9
“I feel more than a trace of bitterness listening to Boomers with the same education as me complaining that they won’t be able to install their home theater—while I’m refilling their iced tea.” 10
Wood Badge staff are predominately Boomers. Wood Badge participants are predominately Gen-Xers. To ensure a successful course, boomer staff members must change their generational tendencies and fully understand the Gen-Xer participants’ needs. 11
How Do We Reach Them? When recruiting, answer their questions: • What’s in it for me, personally? • How will it help my child get an edge? • How good is it, really? • Is it more important than other things I could be doing? • Why is it important for me to take this training? 12
How Do We Communicate? Explain EVERYTHING: • Early, often, complete, what’s next • Via e-mail • Utilize course Web page/photos • In the Gilwell Gazette • Above all: Eschew obfuscation 13
How Do We Treat Them? • Give them information up front. • Don’t patronize. • Appreciate them. • Be organized, prepared, and purposeful. • Don’t waste their time. • Staff are facilitators and advisers–not top brass. 14
What Do They Like? • New ideas • Fun and creativity • Give opinions, not answer questions • To be included • Anything high-tech • Diversity 15
How Do We Train Them? • Interactive • Electronic • Diversity of techniques • Ask opinions—no lecture or Q&A • Self-discovery • Team-oriented 16
To Summarize Your Wood Badge course may be a very important factor in whether they make a long-term commitment to Scouting. For younger leaders, you may be the Boy Scouts of America. 17
References Neil Howe and William Strauss, Generations: The History of America's Future (Morrow, 1991). Neil Howe and William Strauss, The Fourth Turning: An American Prophecy (1997). Neil Howe and William Strauss, Millennials Rising: The Next Generation. 18
Additional References Jeffery B. Cafaude, Cultivating New Leadership, (Association Management, 2000). Arthur M. Schlesinger Jr., The Cycles of American History. Ted Goertzel, “The World Trade Center Bombing as a Fourth Generational Turning Point,” Rutgers University. Based on presentations by Jim Denny, QuikTrip Corporation, and Steve Elwart, Ergon Corporation. 19