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Memorial Day– 26 May 2014

Memorial Day– 26 May 2014. http://www.mwrbrandcentral.com/HOMEPAGE/monthlyobservances.html. Objective

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Memorial Day– 26 May 2014

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  1. Memorial Day– 26 May 2014 http://www.mwrbrandcentral.com/HOMEPAGE/monthlyobservances.html • Objective • To promote Memorial Day, the day we honor the Fallen and their surviving Families. To educate Army Communities about the significance of the Gold Star and Next of Kin pins so people recognize the pins and remember, respect honor the Survivors who wear them. Creative materials: • KeyMessage (to customers) • “Remember, Respect and Honor our Fallen military heroes and the sacrifice and strength of surviving families who wear the Gold Star pins. • Target Audiences • -Gold Star Families-All members of Army Communities and surrounding areas: Soldiers, Families, Retirees, Civilians and Community members Posters 11 x 17/ 18 x 24 Digital Signage, Web Ads Posters 11 x 17/ 18 x 24 Fillable Provided • Engagement Opportunities • -Memorial Day print materials should be placed at all SOS, ACS and Family and MWR facilities • -Place Memorial Day ad on garrison Family and MWR website to raise awareness. Redirect to www.sos.army.mil. Promote goldstarpins.org • -Social media messaging – utilize social media to honor the Fallen and their surviving families. Memorial Day messages are forthcoming and will be shared with SOS program managers and Family and MWR marketers. Utilize Gold Star Pins awareness campaign suggested social media messages and #goldstarpins • -Incorporate language from PSA 2 “The Pin” which will premier before Memorial Day in any commander speeches. • “Remember, Respect and Honor our Fallen Military Heroes and the sacrifice and strength of surviving families who wear the Gold Star pins” Timeframe: START May 5 • Display Creative materials @ • SOS Centers • Army Community Service Centers • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible END May 27 POC Information: Donna Engeman Pierre Laxa Donna.R.Engeman.civ@mail.mil; (210) 466-1173 Pierre.I.Laxa.naf@mail.mil ; (210) 466-1821 IMCOM G-9, Family and MWR – SOS Program Manager IMCOM G-9, Family and MWR - Chief, Marketing Communications

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