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Promoting Bulgaria's Investment Advantages | Analysis, Marketing, Services

This project aims to boost foreign investment in Bulgaria by enhancing its image as a prime investment destination. It includes strategies for marketing, developing services, and improving the investment climate.

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Promoting Bulgaria's Investment Advantages | Analysis, Marketing, Services

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  1. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 • Name: Promoting the advantages for investing in Bulgaria • Value: BGN 15656728 (85% financed byEFRD, 15% by national budget) • Duration: 36 months • Identification №: BG161PO003-4.1.01-0001

  2. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Project Objectives General objectives: • Increasing the volume of attracted foreign direct investment and the economic effect of them • Improving the business environment and the investment climate in Bulgaria Specific objectives: • Creating a positive image of Bulgaria as an investment destination • Improvement the recognition of the country among foreign investors through: • Marketing strategy • Information materials • Direct investment marketing and PR • Improving the services offered to investors by InvestBulgaria Agency

  3. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Promoting the advantages for investing in Bulgaria Main components of the project: • Component 1:Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages • Component 2:Conducting marketing and advertising program for investment promotion in the target sectors and countries • Component 3:Diversification of the package of services and developing an integrated information system

  4. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 • Component 1:Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages Activities: analyses, marketing studies and strategic plans • Analysis of the competitive advantages of Bulgaria • Analysis of the target sectors • Analysis of the target countries • Comparative legal analysis

  5. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 • Component 2:Conducting marketing and advertising program for investment promotion in the target sectors and countries • Activities: • Organizing promotional and advertising campaigns for businesses in and outside the country:international investment mediators, campaigns among Bulgarians abroad, international conferences and roundtables, journalist tours, road show • Development and distribution of information marketing promotional materials:brochures, videos, publications, documentary films, electronic and other promotional materials.

  6. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 • Component 3:Diversification of the package of services and developing an integrated information system • Activities: • Development of InvestBulgaria Agency website • Implementation of Integrated Information System • Developing and delivering new services and activities of InvestBulgaria Agency • Training the staff of InvestBulgaria Agency in connection with the new services

  7. Project of IBA:Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Promoting the advantages for investing in Bulgaria Identification №: BG161PO003-4.1.01-0001 This document is created with the financial support from the Operational Programme “Development of the Competitiveness of Bulgarian Economy 2007-2013”, financed by the European Union through the European Fund for Regional Development. The whole responsibility for the content of the document lies with the InvestBulgaria Agency and under no circumstances can be considered that this document reflects the official opinion of the European Union or the Ministry of Economy, Energy and Tourism of the Republic of Bulgaria.

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