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ND e-commerce

Explore e-commerce strategy development, impact analysis, and stages of development to enhance your online business. Learn from real examples and practical insights.

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ND e-commerce

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  1. ND e-commerce Carl Arrowsmith Session 25 Strategy & Impact analysis

  2. Last time • Evaluate any outstanding work (Assignment etc) • Finish outstanding work • Continue with e-commerce site design, add terms and conditions, work on graphics, and other elements.

  3. Today's Objectives • Discuss strategies that organisations can use • Develop ideas with regards to strategy with the help of examples • Describe impact analysis

  4. E-commerce Stages of development • Requirements Analysis / Research • Develop Specification & Proposal • Design e-commerce Site • Register Domain / Find Internet host • Organise SSL certificate & online payments • Implement / Code / Create • Site Testing • Documentation • Public access enabled • Maintenance

  5. Strategy • We have previously looked at the stages involved with setting up an e-commerce site. • This however is different to a strategy What does strategy mean ? • “Strategy refers to basic directional decisions,that is, to purposes and missions” • “Strategy is perspective, that is, vision and direction.”

  6. Impact Analysis • With the beginning of the internet many new companies started, offering products and services. • However many successful e-commerce companies were started offline many years before the internet even existed.

  7. Impact Analysis • Offline companies that want to trade via e-commerce will be effected by change. • We have looked at some changes previously: channel conflicts, changes in staff, efficiencies etc • To understand changes a process called impact analysis can be used, it is used widely in business for a variety of areas (not just e-commerce)

  8. Impact Analysis meanings • “The process of understanding the complete effect of a particular change.” • “Identifying the impact of change on an object to its related objects.” • “The process of determining the organizational costs and benefits of a proposed alternative.” • “The identification of critical business processes, and the potential damage or loss that may be caused to the organisation resulting from a disruption to those processes”

  9. Today's Objectives • Discuss strategies that organisations can use • Develop ideas with regards to strategy with the help of examples • Describe impact analysis

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