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2016 Chicago Blackhawks Partnership Proposal

2016 Chicago Blackhawks Partnership Proposal. By: Andrea Jozefat. About the Blackhawks. One of the Original six teams in the NHL Founded in 1929 Won 6 Stanley Cups Won the most recent Stanley Cups in 2010, 2013, 2015 Have a very big following Are very involved in the community

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2016 Chicago Blackhawks Partnership Proposal

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  1. 2016 Chicago Blackhawks Partnership Proposal By: Andrea Jozefat

  2. About the Blackhawks • One of the Original six teams in the NHL • Founded in 1929 • Won 6 Stanley Cups • Won the most recent Stanley Cups in 2010, 2013, 2015 • Have a very big following • Are very involved in the community • There are 82 regular season games and half of them are at home • There are 30 teams in the NHL • On Average there are over 21,000 people who attend the Blackhawks game • The viewers are between the age of 18-49, Male and have some college education • Located in the city of Chicago

  3. Questions for • What are your goals? • What is your budget? • What kind of Sponsorship does the organization want? • What are the company’s values and goals? • How long does the company want to be Invested in the Blackhawks • Where do you want advertisement placed in the stadium? • During home games do they want to be apart of? • What is Amazon currently doing for the communities? • What are some of Amazon’s new ideas? • What products are Amazon promotion? • What services does Amazon offer?

  4. Chicago Blackhawks Local TV affiliates

  5. Sponsorship Ideas For Amazon • Have table set up by the concession stands to help sell Amazon Prime • Have unique merchandise that is only available on Amazon • Put signage up through out the stadium • Have ads running on TV stations during the games • Create short video clips that exclusive to Amazon • Create parking spots for Amazon Prime members • Make commercials with Amazon and some of the players from the team • Amazon giveaways and contests

  6. Community relations • Visiting the hospitals • Visiting children • Golf Outings • Helping out in the community • As the official charity of the Chicago Blackhawks, Chicago Blackhawks Charities pledges to support programs and institutions throughout Illinois that work towards creating a better tomorrow. Chicago Blackhawks Charities focuses on health and wellness, education and housing, striving to serve local citizens and impact the lives of youth and their families in and around the city of Chicago.

  7. Sponsorship Perks • Suites • Have a number of Prime seating for either guests, clients or employees • Being apart of a great organization that is loved by so many fans

  8. Investments • How much is Amazon going to pay for the sponsorship? • How long should the sponsorship last?

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