暨南大学外招生《大学英语》教学课件

暨南大学外招生《大学英语》教学课件 College English Course for Overseas Undergraduates JNU QUALITY COURSE 暨南大学外国语学院

MARKET LEADER 体验商务英语综合教程第三册 a new language course for tomorrow’s business leaders intermediate Business English Course Book 3 JNU QUALITY COURSE 暨南大学外国语学院

MARKET LEADER BOOK THREE UNIT SEVEN INNOVATION 暨南大学精品课程 JNU QUALITY COURSE JNU QUALITY COURSE 暨南大学外国语学院外语学院大学英语教学部外招生教研室制作

ML Book three unit seven overview • Vocabulary • describing innovations Starting up & quotation • Language review • passives Listening presentation techniques Skills presentations • Reading • innovation and • the market Case study international leatherware JNU QUALITY COURSE Textbook-- page(54-61) 暨南大学外国语学院

Quotation Man will never fly, not in a thousand years. On December 17, 1903 near Kitty Hawk, North Carolina, they made the world's first flight in a powered, heavier-than-air machine. With Orville at the controls, the plane flew 120 feet (37 meters) in 12 seconds.

No flying machine will ever fly from New York to Paris. A manned lunar base will be in existence by 1986 --A 1967 issue of The Futurist By the year 2000, fifty thousand people will be living and working in space - a quote made in 1980 by Robert Traux

Starting up What inventions or innovations do you associate with these names? Please refer to you handout to find the information A • BiroDunlop Edison Gillette KelloggBenzSingerHoover PilkingtonOtis

What are the most important inventions or innovations for you: • At work • At home B

C What do they mean? R&D brainwave blueprint prototype Setback breakthrough patent R&D-research and development brainwave-a sudden good idea blueprint-a detailed plan or scheme prototype- a model or initial version of sth. setback-something that hinders progress breakthrough- opposite of setback, a success patent-legal right protecting an invention

D Think about some innovations for your desk mates to guess. Example sentences: • Was it invented in the 19th century? Yes • Is it made of metal? Partly • Does it work with electricity? Yes • Do you find it in the home? Yes • Is it used for communication? Yes • Is it the telephone? Yes, it is.

You may cover the following inventions in your game • Aspirin 1882 • Insulin 1920 • Fridge 1852 • Television 1925 • Piano 1709 • Dynamite 1886 • X-rays 1895 • Steam engine 1712 • Telephone 1876 • Radio 1900 • CD 1979 • Digital computer 1944

Vocabulary Complete the table with appropriate form of the words. A development developed/developmental developing design designer invent inventive/ invented invention innovative innovate innovator produce production producer creative/created creation creator pioneer pioneering patent Patent/patented patentee

Which of the following have a positive meaning? Which have a negative meaning? Write + or – next to each one. B + + efficient brilliant beneficial useless revolutionary pointless ridiculous uneconomical marketable ground-breaking feasible viable impractical ingenious clever + - + - - - + + + + - + +

Discussion

Difficult words shave: 剃, 刮 stubble: 短发, 胡子茬 extinguishing: 熄灭 leash: 拴狗颈的皮带 mew: make soft high noise cube: 立方形物 crackle: 发出碎裂声

Difficult words Pressurised: maintained at a certain atmospheric pressure If a container is pressurized, the air pressure inside it is higher than the air pressure outside it. In a pressurized cabin the air pressure is comfortable for breathing.

Difficult words gel: 凝胶，胶冻 shock absorber: 减震器 bumpy: (道路等)颠簸的 electrified: 使充电, 使通电 collapsible: 可折叠的 coffin: 棺材 Zimbabwe: 津巴布韦

A Reading Discuss these questions, then read the article. • Do you think it is better to innovate or imitate products and services? • Can you name any companies which were • innovators? • imitators?

Vocabulary ultimately: at last; in the end; eventually eponymous:齐名的 annals: account ; record; history time and again: again and again; repeatedly after all: in spite of everything to the contrary; nevertheless on one’s own: 独自地, 独立地

Before you read the passage, please get familiar with the following words and phrases: • graphical user interface: (technical word) using graphs to control a computer • eponymous founder：the company’s name adopted from its founder’s name • commercial success: success in the business world • competitive advantage: the advantage that can help to win in competitions • technical expertise: technical knowledge • personal computers • established corporation • marketing skills

Different types of companies 1,Innovator; 2,developer; 3,both innovator and developer Berkey, Ampex, Gablinger, Chux, Xerox, Apple Casio, Matsushita, Miller Lite, P&G, IBM, Microsoft, Philip Morris GE, Ford, Walt Disney, Sony

B notes Ampex Matsushita video recorder Gablinger Miller Liter low-alcohol lager Chux Proctor &Gamble disposable nappies Xerox photocopiers Xerox Apple personal computer IBM Microsoft windows Apple

Answer these questions about the article. C The pioneer of inventions and innovations are often not the ones who develop their ideas into commercial successes; being first in the field is not enough. 1. What is the main point made by the writer? 2. Several well-known companies are mentioned? What reasons are given for their success? The depth of their technical expertise, the extent of their marketing skills, the fact that they are large, and they are established companies.

C Answer these questions about the article. 3.What is the connection between Disney, Ford, General Electric and Sony? 4.Look at the cartoon. What innovation does the word it refer to ? They were all founded by true innovators. The wheel.

D Use words from each box to make word partnerships from the article. commercial competitive technical personal established marketing skills expertise success advantage computers corporation

Language review A Look at these sentence from the article. Which use passive structures? • Unfortunately mass production and marketing haven’t been invented yet? • Chux sold the first disposable nappies. • Today the calculators we use are probably made by Casio. • Our nappies are made by Proctor & Gamble. passive active passive passive

Language review Look at these sentence from the article. Which use passive structures? A passive 5. In each of these markets the innovator was swept away. 6.The company was first into the photocopier market. 7. Its dominance was ultimately challenged by Canon. 8. It was Apple that developed the personal computer market. active passive active

Find two more passive structures in the last two paragraphs of the article • Two passive structures: • The success of large established corporations – Matsushita, Philip Morris, IBM or General Electric is generally based on other things. • General Electric was built on the extraordinary creativity of Thomas Edison’s mind. • Passive structure:To be + past participle

B Use the verbs in the box to complete the sentence. Then put them in a logical order. test test publish apply for Approve by carry out train grant • The drug ……………on animals. • The drug …………………in the labs. • Market research …………………… • The drug ……………….on humans. • The trials ……………………………the Ethics committee. • A license……………………. • The results of the trials …………………… • Approval ………………by the authorities. • The drug representatives …………………. was tested was developed was carried out was tested were approved by was applied for were published was granted were trained c b f h e a d g i

Homework • P. 57 Exercise C.: Use the notes below to describe stages in the launch of a new car in an essay. You need to write each stage in one paragraph. The length of your essay should be no less than 100 words.

Unit seven Innovation Lesson three listening ( presentation techniques) skills (presentation)

listening ( presentation techniques) vocabulary 1 and adjustyour language so that everybody can understand. 2 If possible visit the room beforehand. 3 But read the full version over and over again until it’s imprinted on you mind. 4 The next step is to buy some small white postcards. 5 Now visual aids, like overhead transparencies, are very important. Unit seven innovation

listening ( presentation techniques) 7.1 Pamela Pickford trains business people to make presentations. Which of the points below does she make? Listen and make each one either T or F. Unit seven innovation

listening ( presentation techniques) Listen and mark each one either true or false. 1When preparing a presentation, try to find out what your audience already knows. 2 Everyone in your audience should be at the same language level. 3 Visit the room in which you are presenting before you actually make the presentation. 4 The first stage of your presentation is when you should get the full attention of your audience. T F Unit seven innovation T T

listening ( presentation techniques) Listen and mark each one either true or false 5 If you memorise the introduction, you will be more confident when making a presentation. 6 The whole text of your presentation should be written on postcards. 7 If you use an overhead projector, you should remember to turn it off when you don’t need it. 8 Remember that the content of the presentation is much more important than your presenting style. T F Unit seven innovation T F

listening ( presentation techniques) The suggestions provided on giving presentations from Listening 1: Preparation: the audience’s basic condition, the audience’s knowledge about the topic and rehearsal, check the equipment and seating Stage1: opening: write it down exactly, listen to it and practise it Stage2: brief introduction Stage3: main body Stage4: conclusion: summary and final recommendation Stage5: question & answer Unit seven innovation

listening ( presentation techniques) The suggestions provided on giving presentations from Listening 1: Suggestions: Notes-- write the whole presentation and select the key points, read the whole version and write one or two points on some cards. Visual aids --don’t put too much information on them. Limit yourself to 5 points on each. How you say ---performance and don’t talk to the overhead projector or the transparency. Unit seven innovation

Skills A Comment on the following statements. In your opinion are they:a) essential b) helpful c) unhelpful for a successful presentation? Unit seven innovation

Skills: presentation • Tell a joke at the beginning. • Speak more slowly than you normally do. • Smile a lot. • Involve the audience. • Invite questions during the presentation. • Always keep to your plan. • Move around during your presentation. • Use a lot of gestures to emphasize important points. • Read out your presentation from a script. • Stand up when giving your presentation. Unit seven innovation

B: listening Vocabulary 1 the St Tropez premium bar 2 I’ll tell you how we got on and assess its effectiveness. 3 a mint and nut bar with a distinctive taste. 4 It’s been tested in focus groups. 5 If you look at the graph, you’ll see the bar’s actual sales compared with forecast sales. 5 It’s wrapped in a metallic foil. 6 …as a premium line, the bar should be successful nationwide. 7 To sum up, a very promising test launch. Skills: presentation

Skills: presentation B 7.2 Listen to a presentation to a company’s team about the launch of their new chocolate bar. Tick the expressions in the Useful language box on page 59 that you hear. Unit seven innovation

Skills: presentation Expressions in Listening 2 • Good morning everyone. • First I’ll give you …; after that …; finally … • If you have any questions, don’t hesitate to ask. • Let’s start with the background. • As you know … • Right, let’s now move on to … • If you look at the graph … • To sum up … • Thanks very much. Any questions? Unit seven innovation

Skills: presentation Choose one of the situation below. Prepare a short presentation of three to five minutes. Include phrases from the useful language box C Unit seven innovation

C: presentation tasks A country you have visited on holiday or done business in A group of people who will shortly be working there Way of life; transport; accommodation; food and drink Topic: Skills: presentation Audience: Suggestions:

C: presentation tasks Your company’s main competitors The board of directors of your company Who they are; their strengths and weaknesses; how powerful they are in the market relative to you Topic: Audience: Skills: presentation Suggestions:

C: presentation tasks Your job A group of high school students at a careers evening Responsibilities and tasks; the future; perks and advantages; qualifications; career structure Topic: Audience: Skills: presentation Suggestions:

C: presentation tasks A city you are living in or you are very familiar with. a group of people who will shortly be working there way of life; transport; accommodation; food and drink; standard of living; customs and traditions; weather; language; people; entertainment Topic: Audience: Skills: presentation Suggestions:

C: presentation tasks Topic: your study a group of high school students who want to take further education in the university you are now studying in. facilities; teachers; living conditions; library; reputation; location; campus life; extracurricular activities; food; school disciplines Audience: Skills: presentation Suggestions:

Skills: presentation D: Presentation evaluation 1 Was the presentation interesting? Was it lively? Was it clear? 2 Did the beginning have impact? Did you want to hear more? 3 Did the beginning have a logical structure- a beginning, middle and end? 4 Was it divided into sections? Did you know when the presenter was moving from one part of the talk to another? 5 Was there a summary or a conclusion? Unit seven innovation

Unit seven innovation Case Study (International Leatherware) Lesson Four

暨南大学外招生 《 大学英语 》 教学课件