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Keyboarding Activity “Game-Day”. Turn on your computer and open up the internet. Choose one of the following website to play a game. Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/game (Multi-user) Kayak Game (dodging rocks and race competitors)
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Keyboarding Activity “Game-Day” • Turn on your computer and open up the internet. • Choose one of the following website to play a game. • Live Race Typing (compete against other classmates) • http://race.sense-lang.org/multi/game (Multi-user) • Kayak Game (dodging rocks and race competitors) • http://games.sense-lang.org/kayak.php • Typing Games (kill cute rabbits and more…) • http://www.rapidtyping.com/online-typing-games/lightning-typing.html
Business 8 Marketing: Advertising Commercials: Video Advertisements On-line and on T.V
Key to Advertising • Get (Keep) Attention • Give Information (Remember It) • Motivate Purchase • Profit from the Ad • (generated revenue – production cost) REVIEW: What do you remember about the Radio Lesson
Video format; movie Clips; T.V. Commercials PROs (benefit) Cons (disadvantage) Short ~ 30 sec 1 ½ minutes Expensive to air i.e. Super bowl 30s commercial ~ 4 million Expensive to create i.e. several thousand up to hundreds of thousands • 3-D • Animated & Lively • Uses 5 Senses • Story • Quality (technology)
6 types of TV Adverts (commercials) • Demonstration • Testimonial • Comparison • Copycat • Proof of Performance • (Show or Solve) a (Need or Problem)
Advertisement Examples • Lets look at the following commercials and then talk about them:
Activity 1: (about 10 minutes) • In groups of 2-4, use YouTube and look up some commercials, clips & advertisements. Keep track of your favorites. • Use search words like: • (FORMAT) Ad, advertisement, commercial, clip • (PREFERENCE) Best of, worst of, awesome, hilarious, make you cry • (PRODUCT) soda, Mc Donald's, sports, car crash, junk food, soap, LV, coca cola
Activity 2: (about 10 minutes) • Choose 1 favorite AD that you want to show everybody. • Load and display the that video AD on FULL-SCREEN • Go walk around the room and look at a few other advertisements on other computers Groups of 2-4 students per computer
Activity 3: (about 10 minutes) • In new groups of 2 - 4, I want you to talk about your favorite ads (commercials) and to talk about creating a newer and better advertisement for some product. • Ask questions like: • What would you do • How would you make it better • What ideas do you like/dislike • Would it be crazy, creative, energetic, romantic • Who or what would you use in it • How about music or art (design)
Activity 4: (about 10 minutes) • Return to your seat and resume working on your radio advertisement script. • Use your notes and ideas from today’s class to help you create an appropriate script.
Exit Slip What do you think are the PRO’s & CONS about either viewing or making a TV commercial What do you like and hate about advertising? Are you interested in a career in business?
Class Notes You can find my notes at UBC Blogs under my name: Mr Vatougios https://blogs.ubc.ca/mrvatougios/