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Management of Technology and Innovation Week One: Introduction to the Course. AM 371- Fall 2009 Instructor: Haitao Yin. Technology is Powerful. Technology is Powerful. Technology is Powerful. Technology is Powerful. Technology is Changing Faster. Technology is Changing Faster.
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Management of Technology and InnovationWeek One:Introduction to the Course AM 371- Fall 2009 Instructor: Haitao Yin
The Impact is Greater • Change the way to do business • Example: Outsourcing
Goals of This Course • To develop an awareness of the range, scope, and complexity of the issues and problems related to the strategic management of technology and innovation, this course is designed: • To develop an understanding of the “state of the art” of the strategic management of technology and innovation. • To develop understanding about the process of bringing “newness” into an organization—through internal innovation and/or through external strategic alliances. • To develop a conceptual framework for assessing and auditing the technology capabilities of a business organization. • To develop insight concerning the skills necessary to be effective as a general manager in the innovation process and/or alliance building process.
Two Aspects • Internal Innovation • Obtaining technology through external means
Recommended Textbooks • Margaret A. White and Garry D. Bruton, The Management of Technology and Innovation: A Strategic Approach, Publishing House of Electronics Industry, 2007. • Gary Libecap and Marie Thursby, Technological Innovation: Generating Economic Results, Elsevier Science Publishing Company, 2008.
Evaluations • 10% Attendance and Participation • 40% Final Exam • 50% Group Project • Groups should be formed before Sept. 28th, 2009. • Topic of projects should be turned in on Oct. 19th, 2009. • Project presentations are scheduled on Dec. 28th, 2009 and January 4th, 2010. Ten teams will be selected through a lottery system. • Project report is due on January 4th, 2010.
Office Hours and Contacts • Office Hours: F 10:30am-12:00 pm • htyin@sjtu.edu.cn • Use of University Course Center at cc.sjtu.edu.cn