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RSS. An Emerging Method of Internet-Based Communication. RSS: Introduction. What does the acronym RSS stand for? RDF (Resource Description Framework) Site Summary Rich Site Summary Really Simple Syndication Who’s in charge of making up Internet acronyms? Probably not a TCO.
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RSS An Emerging Method of Internet-Based Communication By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Introduction • What does the acronym RSS stand for? • RDF (Resource Description Framework) Site Summary • Rich Site Summary • Really Simple Syndication • Who’s in charge of making up Internet acronyms? Probably not a TCO. By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Introduction • My primary message in that I believe there is an emerging technology--RSS--that may evolve into a significant and widely-used means of personal, commercial, and public communication. As such, it is a technology with which technical communicators should be familiar. By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Format and presentation • Email: text (typically); simplified HTML • Web: HTML (typically quite “rich”) By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Delivery initiation • Email: individual requests, subscriptions (e.g., newsletters) • Web: arbitrary browsing, search (e.g., Google) By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Delivery control • Email: “push” • Web: “pull” (MS “Push Technology” apparently flopped) By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Content specification • Email: all-or-none • Web: “paging” (all-or-none within a page) By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Content structure • Email: totally unstructured • Web: HTML provides for some structure but focused on (and entangled with) presentation By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • Bandwidth management • Email: none (all-or-none) • Web: none (all-or-none) By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Review of Email and the Web • RSS offers improvements over email and the web—adopting the best of each, and avoiding the worst of each By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Products • RSS readers • Pluck by Pluck Corporation • FeedDemon by Bradbury Software • RSS creators • FeedForAll by NotePage By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Advantages over Email and Web • Delivery control • Initiated, controlled, and specified by the recipient, not the sender or author By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Advantages over Email and Web • Bandwidth management • Extremely efficient • No unsolicited traffic • Solicited traffic starts with “headlines” and “descriptions” By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Advantages over Email and Web • Content structure • XML-based • Structured “enough” to be used by both humans and computers By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Advantages over Email and Web • Format and presentation • RSS specification provides for improved search, filtering, scanning, and “drill-down” • Makes best use of plain text, simplified HTML, and rich HTML By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Advantages over Email and Web • Extra: opens business opportunities for “aggregators” • Extra: “emergent” properties resulting from various combinations of feed subscriptions and “watches” By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter
RSS: Speculation • More web sites, including non-news sites, will “syndicate” content using RSS • RSS will be built into popular email packages (P.S.—numerous add-ins available now for Outlook) • RSS will be built into (or “plugged into”) web browsers (P.S.—IE 7 will have it) • RSS will rise to a level of usefulness close to that of email and the web By Kelly Carter, for the Society for Technical Communication, Mercer University student chapter