Linking Strategy, Program Management and Architecture at the Enterprise Level

2. Linking Strategy, Program Management and Architecture at the Enterprise Level Chris de Vaney Chief Architect, National Systems Group News Limited

3. Agenda • Overview • Architecture • Project Management • Where it all meets

4. News in Context • News Corporation • Assets of US$55 billion / Revenues US$24 billion • Top 5 Media Company globally • 20th Century Fox, BskyB, The Times, Sky Italia, Fox TV • News Limited in Australia • Largest newspaper publisher (70% market share) • 120 Brands & Titles, including The Australian, Daily Telegraph, Manly Daily, MX, realestate.com, carsguide.com, careerone.comFoxtel, NRL, Fox Studios, Fox Sports, Harper Collins…… • 20 Operating Divisions, distributed geographically and operationally • 13,000 Employees

5. Strategy, Architecture and Projects Group • This group covers the establishment, governance and management of the IT strategy, program management and architecture (applications and infrastructure) for News Limited. • Provides overall strategic direction for enterprise wide architecture • Establishes and governs national standards for Project Management and Architecture • Manages the overall IT program of work for News • Supports Solution Centres, National Infrastructure and Online Services with overall IT architecture direction.

6. Gartner View – Integration of Disciplines

7. Our Mandate • Cross “silo” planning and delivery functions working across all national IT functions National IT Functions/Solution Centres Media Sales & Pre-Press ERP & Mainframe CRM, Contact Centre & Marketing Circulation Online Services Infrastructure Strategy Business Delivery Business Divisions (Support and Operations) Enterprise Architecture Project Management

8. Architecture

9. Enterprise Architecture - Mandate • Enterprise Architecture covers the establishment, governance and management of the application, information, integration and technology architecture for News Limited. • Provides leadership and is accountable for developing and managing the IT architecture at all levels • Integration of business, process, application, information, solution, infrastructure and integration architectures across News Ltd.

10. What is Architecture ? Strategy Business Opportunity Technology Availability Business Strategy IT Strategic BluePrint Enterprise Architecture Enterprise wide focus Business Architecture IT Architecture Planning • Processes • Information • People • Locations • Applications • Data • Integration • Technology Enterprise Architecture “the city plan” Transition Plan Business Operating Environment and IT Infrastructure Design and Delivery Project focus System Architecture “the building design” IT Solutions Architecture covers Business and IT Architectures, providing the “city plan” for “building projects”

11. Enterprise Architecture – Scope Outcomes Responsibilities • Maintain and publish our reference architecture • Define current, transition and future business and IT architecture for News • Define the mapping from current to future architecture • Plan the application portfolio and utilise our existing technology platforms, systems and processes for new purposes • Create “fit for purpose” strategies for meeting our enterprise architectural objectives • Custodian of the enterprise architecture portfolios and repository • Link program management and architecture • Ensuring that application architecture conforms to IT strategic blueprints and aligns with corporate objectives • Ensure that data architecture conforms to the enterprise strategy and corporate models • Alignment of technology and business strategy across the organisation to reduce complexity and Total Cost of Ownership • Alignment between architecture team, program management group and solution centre groups

12. Architecture Roles • Chief Architect • Owns the IT strategy roadmap, architecture practice management & education, chairs the Architecture Council and represents Australia to the News global architecture council. • Enterprise Architects (4) • Business Architect – Owns the business strategy & end-to-end business process models • Application Architect – Owns the Application Portfolio & Roadmap (also Integration) • Information Architect – Owns the Enterprise and Domain data models • Technology Architect – Owns the SOE, Infrastructure Portfolio & Roadmap • Domain Architects (9) • Specialists in key domains – CRM, Print Operations, Digital Media, Content Management, etc. • Solution Architects (40) • Responsible for architecture within projects and programs • Deliver design artefacts to projects within the framework of the PMO methodology • Liaise with Enterprise & Domain architects

13. Enterprise Architecture Time Line 2005-2009 Business Workshops Define IT Strategic Blueprint 5 Year Transition Plan Executive Prioritisation Transition Planning Workshops Ongoing Planning and Prioritisation • Prioritise projects • Launch projects • Ongoing alignment of projects with business drivers • Refine transition waves and steps • Map transition functions by division • Identify dependencies • Agree on future direction • Sign off on high level scope and transition sequence • Consolidated current and future architecture • Develop overall high level transition waves • Agree principles • Identify key changes • Establish infrastructure • Align IT organisation • Validated current and future architecture • Identify business drivers • Outline high level plans Who National and Division IT Leadership Team Business Leadership Team IT Solution Centre Manager Architecture Group IT Solution Centre Managers Architecture Group Business Executives CIO and IT Directors IT Solution Centre Managers Business Change Managers Architecture Group IT Solution Centre Managers Business Change Managers Architecture Group Our aim is to align IT understanding with business drivers before we execute

14. Enterprise Architecture – Application Roadmap

15. Project Management Office

16. Project Management - Mandate • The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible for: • Setting standards and methodologies for the efficient delivery of programs and projects to the organisation • Building project management capability to support project managers in News Ltd • Implementing project portfolio management processes to support business and IT alignment of strategic objectives • Managing the project pipeline and support resource planning • Managing and supporting the delivery of all capital program across national and divisional IT areas • Providing project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success

17. Program Management – Key Initiatives Description • Key Initiative • Implement a standard project management methodology • Apply standard templates, tools and procedures to projects Methodology & Principles • Forum to prioritise and select projects against opportunities, risks & resources • Monthly executive review, prioritisation and direction • Single consolidated view of project status reporting Portfolio Management • Delivery project management training • Implement methods and tools to support project managers Building Capability • Consistency in project governance structures • Functional steering committees and project control groups • Escalate issues/risks in time for corrective action • Consistent reporting format at every governance level Project Governance • Implement a standard testing methodology for all projects • To standardise test planning and estimation for projects • To standardise resource planning and allocation of test resources Testing Strategy

18. Project Reporting Project Budget Status X $500k Y $700k Z $250k AA $440k Program Control Register Methodology Project Control Register Portfolio Management Program Dashboard Issue & Risk Register Scope Management Budgets& Plans Deliverables Resource Management CAPEX & PID register QA: Healthchecks & PIR Differentiators Low Hanging Fruit NA Melbourne IRIS Optus Churn Media Sales – Display Migration Gold Coast to NA Network ‘Get Well’ High Workforce Management Network Sec. Maintenance NA – Adelaide (post 06/05) Eloyalty Migration NI Integration – DMZ Connect JV Systems Support User Interface – SOE Complete PMO Setup R O I SUBS Mainframe Risk Mitigation ALCAMAI Cyber$ell – Classifieds HWT/Leader Carsguide Development. Review and Implementation of C1 Unix Host Replacement. Vignette Membership Mgmt Dev. & Implement Test Strategy Merge Metro/Community IT Grps IT Tool Set Strat, - Achitect. & Framework *Image Workflow Strategy* IT Recharge Model Reporting/Data Strat. NA Reporting Systems Siebel Financials Siebel 6/7 NI Tier Upgrade Migrate Gosford to NA Genesis System Merge *Data/Information Architecture* Financials (JDE) Accounts Receivable App/Classified Feed Upgrade NI Network Integration Architecture Dogs Building Blocks Dependencies & Milestones Digital Asset Mngt. Solution Centre Structure Sales Force Initial Implement Local Search – Roadmap and Implement. Circulation Scoping PD & PDR (Implement.) Editorial Feed – Make Good Add Server – Make Good Data Admin Strategy National Project Register Genesis DR Solution Multi-media Strategy Press Site Systems Mainframe Job Submission Low Methodology & Principles Program Management Office Portal

19. PMO Methodology

20. PMO Methodology – Solution Outline

21. PMO Methodology – Solution Delivery

22. Integrating PMO and Architecture – Increasing Project Success Ratios

23. Portfolio Management • Application Portfolio • All current applications (c. 230) with details of functions provided, application interfaces &dependencies, OS & platform dependencies, instances hosted, lifecycle status, etc. • Maintained in DB with updates on a monthly basis. Reports & documents generated & placed in PMO portal • Project Portfolio • All projects underway and planned for the current + next 4 financial years (c. 35 current/180 planned) • Maintained in DB with updates on a weekly basis. Project artefacts, reports & documents available from the PMO portal. • Integration Portfolio • All application services & integrations current in the Enterprise Service Bus environment or registered by projects. (c 1200) • Infrastructure Portfolio • Records all Computers, Networks, Operating Systems, etc. current in the News environment or planned in the next 3 financial years.

24. Where it all comes together…. • Architecture and PMO manage towards the strategy • Architecture deeply integrated in PMO Methodology • Enterprise components, models, patterns, etc. are mandated deliverables in project artefacts where required in key areas • All project solutions are subject to architecture review • Solution Architecture deliverables subsumed within the PMO methodology • PMO acts as conduit for Architecture referrals • PM council raises issues requiring EA team involvement • Architecture reports changes and issues to the PM council • PMO tracks activities and issues across all tracks

25. Benefits Architecture and PMO Alignment • Single point of reference for projects • Single understanding of both strategic and tactical directions • Change control across the enterprise • Keeping the Strategy relevant • Common understanding of the business strategy & needs • Able to track the strategy against the real-world picture • Easy to identify and control strategy change • We can Plan Strategically and Deliver Tactically • Iterative delivery on long-term projects • Higher potential for re-use of common technology solutions across projects • More effective use of enterprise data and integration architectures across projects • Projects now share integration points at the enterprise level – 1st move towards SOA

26. Experience • Enterprise Architecture needs to be closely aligned with project solution architectures • Explicit mappings from enterprise to solution artefacts • EA “cherry-pick” key technology solutions evolving in project space • Portfolio Management – It’s not just projects anymore • Application, Project and Infrastructure portfolios need to be kept synchronized • PMO needs to own the project methodology • Management and conformance are absolutely necessary • Architecture needs its own artefacts managed in the methodology framework • Strategy will change – be prepared to manage and control it

27. Annexe

28. Where we fit in Divisional IT National Systems National Infrastructure Strategy, Architecture and Projects Online Services This role is the key link between the divisions and National IT groups. The Divisional IT groups will operate as part of both the News Ltd National IT team and the local BU management team. They will have prime accountability for E2E delivery of national projects into their BU plus accountability for projects which are agreed to be constrained to a single BU. They will manage the delivery of IT services to their BU (via local and national IT), ensuring delivery meets business SLAs and commercial expectations. This role manages software development, configuration and support for National systems. Provides leadership and direction for News Ltd on the future use of applications that will assist in providing a competitive advantage. Under the overall direction of the Director Strategy, Architecture and Projects, provides application-specific input to the overall strategic architecture for News Limited. This role includes establishing and overseeing the voice, data and infrastructure architecture and standards for News Limited. This network and infrastructure architecture will support the overall IT architecture developed by the Director Strategy, Architecture and Projects. Develop, implement, operate and support national telecommunications networks and platforms. Manage the performance and service delivery of national infrastructure service providers to ensure services levels are achieved and commercial terms met. Negotiate and manage contracts with external suppliers ensuring SLAs and commercial terms are met. This role covers the design and delivery of ‘online’ products and services for both News Interactive and other News Ltd divisions. OS will operate as part of both the News Ltd National IT team and News Interactive. They will design and deliver ‘online’ solutions within the overall architecture established for News Limited. They will work closely with both the National Systems Group and National Infrastructure Group to establish an ‘online’ architecture for News Ltd. They will provide leadership and direction on the future use of ‘online’ technologies and platforms. This area covers the establishment, governance and management of the IT strategy, program management and architecture (applications and infrastructure) for News Limited. • Provides overall strategic direction for enterprise wide architecture • Establishes and governs national standards for • Project Management and Architecture • Manages the overall IT program of work for News • Supports Solution Centres, National Infrastructure and Online Services with overall IT architecture direction.

29. Enterprise Architecture - Mandate Strategy Program Management Application Architecture Integration Architecture Data and Information Architecture This group covers the establishment and management of the national IT strategy as well as national and divisional IT plans. It defines the approach, process, standards and manages the ongoing IT planning process for News Limited. It also sets standards and manages the internal processes used by IT. Translation of organizational strategy into portfolio of executable programs. The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible to deliver: • Set standards and methodologies for the efficient running of programs and projects to the organisation. • Build project management capability to support project managers in News Ltd • Implement project portfolio management processes to support business and IT alignment of strategic objectives. • To manage the project pipeline and resource planning • Manage and support the delivery of all capital program across all national and divisional IT areas by establishing, • Provide project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success. This role covers the establishment, governance and management of the enterprise architecture (applications and infrastructure) for News Limited. This group will provide strong leadership and is accountable to develop and managing the entire IT architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd. This group will develop and promote the enterprise architecture, principles, processes and standards and perform research for technology solutions, guidelines, and best practices; function as an advisor regarding architecture governance and compliance across the enterprise. This role covers the definition and implementation of a enterprise data architecture and strategy. Covers the establishment of critical data management methods and capabilities that will support the business strategies and IT technology transformation/integration strategies. Provides advisory based services to projects. Establishes common data standards, tools and models. Works with the application and integration architectures to ensure a holistic view of the enterprise architecture. • Enterprise Architecture covers the establishment, governance and management of the application, data and integration architecture for News Limited. • Provides leadership and is accountable for developing and managing the entire architecture • Integration of business, process, application, information, solution, infrastructure and integration architectures across News Ltd.

30. Enterprise Architecture – Application Future State

31. Program Management - Mandate Strategy Program Management Application Architecture Integration Architecture Data and Information Architecture This group covers the establishment and management of the national IT strategy as well as national and divisional IT plans. It defines the approach, process, standards and manages the ongoing IT planning process for News Limited. It also sets standards and manages the internal processes used by IT. Translation of organizational strategy into portfolio of executable programs. This role covers the establishment, governance and management of the application architecture for News Limited. To provide strong leadership and be accountable for developing and managing the entire application architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd. This role covers the establishment, governance and management of the application architecture for News Limited. To provide strong leadership and be accountable for developing and managing the entire application architecture and integration of process, data / information, solution, infrastructure and integration architectures across News Ltd. This role covers the definition and implementation of a enterprise data architecture and strategy. Covers the establishment of critical data management methods and capabilities that will support the business strategies and IT technology transformation/integration strategies. Provides advisory based services to projects. Establishes common data standards, tools and models. Works with the application and integration architectures to ensure a holistic view of the enterprise architecture. The Program Management Group manages the overall IT program of work for News Ltd. This group is responsible to deliver: • Set standards and methodologies for the efficient delivery of programs and projects to the organisation • Build project management capability to support project managers in News Ltd • Implement project portfolio management processes to support business and IT alignment of strategic objectives • To manage the project pipeline and support resource planning • Manage and support the delivery of all capital program across national and divisional IT areas • Provide project mangers to lead projects in accordance with the project delivery methodology (integration, scope, time, cost, quality, people, communications and risk) to ensure the highest level of business success

32. Idea Definition & Development Feasibility Study - Business Case & Project Estimates Approval & Prioritisation 3a. Approval Gate 2 5. Approval Gate 3 2. Approval Gate 1 ProjectStart Skip to step 4 if solution forms part of existing IT architecture. 3. Scope, Requirements and Planning 3b. Conduct RFP & Select Vendor 4. Prepare Business Case Approval to develop Business Case Approval to issue Request For Proposal (RFP) Good Idea Definition Approval to commence project Differentiators Low Hanging Fruit NA Melbourne Optus Churn High Migration Gold Coast to NA Media Sales – Display Workforce Management R O I SUBS *Data/Information Architecture* Mainframe Risk Mitigation Business Sponsor, CIO, IT Directors Business Sponsor, CIO, IT Directors Business Change Mgr, Solution Centre Mgr, PMO Siebel 6/7 Good Idea Definition Scope, Requirements & Planning Conduct RFP & select vendor Dogs Building Blocks Seeking Endorsement Accounts Receivable Endorsed Project passed to PMO Prepare Business Case MEL/HWT Circulation Scoping Inventory Asset Mngt System Editorial Feed – Make Good Project Name $?k, $?k, Owner SYD/NWN Project Name $?k, $?k, Owner Low Suburban and Regional Websites BRIS/NT Newsource Library Tools Upgrade Project Name $?k, $?k, Owner Complex Simple Project Name $?k, $?k, Owner SA/WA Ease of Implementation Months (Typically) 4 3 2 1 Portfolio Management - a framework to prioritise projects by balancing tradeoffs against business opportunity, risks and resources 1. The Process The Framework Process • Capture the business needs • Align IT and business delivery priorities • Develop business cases • Resolve project conflicts and dependencies • Manage the integrated program view 2. The Tools Project Prioritisation Matrix Project Pipeline