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Myspace

Myspace. Presentation by Team teamwork Christina Liu, Yanting Li, Ruth Lawanson. The myspace problem. Facing competition from Facebook, MySpace must respond Should they build their own platform, or adopt Google’s OpenSocial platform?. Facebook Platform’s growth.

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Myspace

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  1. Myspace Presentation by Team teamwork Christina Liu, Yanting Li, Ruth Lawanson

  2. The myspace problem • Facing competition from Facebook, MySpace must respond • Should they build their own platform, or adopt Google’s OpenSocial platform?

  3. Facebook Platform’s growth Corresponded with an increase of 3 million Facebook users from 24 million users to 27 users, a 15% increase

  4. Opensocial • Pros: • Sponsorship: Approached by Google • Costs: Gives MySpace ability to match Facebook functionality without major investments • “open source” • Existing partnership with Google • Search engines and advertising • Goodwill

  5. Opensocial • Cons: • No freedom to make changes to platform • User data made available to Google through Google’s own sites • Forgo application exclusivity • Uncertainty

  6. Develop own platform • Pros • Easier to extract payments from application providers • Differentiation from other social networking sites • Con • Costly to develop • If platform fails, large sunk costs • Need to respond to Facebook threat in a timely fashion • Might not be coding that application developers are familiar with

  7. opensocial • Best choice • Timely • Less costly • Company goodwill • Attract more developers on an open source platform

  8. Other ways to improve • Simpler user interface with more privacy controls • External Content • relax Terms of Service to allow MySpace users access to more content • Research and develop new features • From 2005 to 2007, MySpace looked exactly the same • Target specific demographics

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