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Is social media creating a false reality? The ruining authenticity, running after million following and creating fake websites are very evident for an answer. <br>Hereu2019s what to remember while interacting on social media.
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Today, social media is ruining authenticity! As a result, customers do not know which brands on social media they should trust. The fake reality of social media ranges from fake websites and bot accounts to phoney followers and other trolls.
HOW TO PROMOTE WITH AUTHENTICITY? Spark dialogue. Share stories. Feature real people. Build community.
TRUTHFUL It is acceptable to publish without a filter, as well as to discuss challenges without overly dramatizing your struggles.
NO IMITATION If brands on social media are sharing silly dances, they need to ensure that the video style actually works for their product or service.
NO RUNNING FOR ‘LIKES’ Irrelevant social media content posted in excess will stand out like a sore thumb on social networks.
USE YOUR VOICE Accept responsibility for any mistakes and apologize where applicable - instead of shaming the other person.
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