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Presentation Company Profile

Presentation Company Profile. Since 1911.

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Presentation Company Profile

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  1. Presentation Company Profile

  2. Since 1911 Benelli was established in Pesaro, Italy, in 1911. Teresa Benelli, a widow, sank all of the family capital into the business, in the hope that it would offer stable work for her six sons: Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio or “Tonino”. In the beginning, it was just the “Benelli Garage” which only repaired cars and motorcycles, but was already able to produce all of the spare parts needed for repairs. In 1920 the company built its first complete engine in-house, a single-cylinder two-stroke 75 cc model, immediately adapted to a bicycle frame.

  3. Since 1911 Two years after that, using a version specially designed for competitions, Tonino the “terrible” took to the track. He displayed an extraordinary natural talent as a rider and embarked on a very successful career which confirmed the company’s exceptional capacity for development and production. Riding a Benelli 175, Tonino Benelli won 4 Italian championship titles almost consecutively, in 1927, 1928 and 1930 with the single overhead camshaft version, and in 1931 with the double overhead camshaft version. Unfortunately, a bad crash during a race in 1932 cut short his brilliant career and on 27 September 1937 Tonino died following a “silly” road accident.

  4. Change of Ownership in 2005 Since 1st of October Benelli changed ownership and now belongs to the Chinese motorcycle conglomerate Qianjiang (Q.J.). Q.J. is a multinational player of global reach with its cooperate Headquarters in Wenling (China) ,situated about 480km away from Shanghai. In 1920 the company built its first complete engine in-house, a single-cylinder two-stroke 75 cc model, immediately adapted to a bicycle frame. Its 14.000 employees provide a yearly production output of over 1.2 million vehicles and more than 2 million engines. Its production site is one of the most innovative production sites over the world and occupies a space over 670.000m2, the size of a small town. Its product range reaches from motorcycles and scooter production to ATV motorcycles, electrical bicycles, lawn mowers, golf carts, generators, hydraulic pumps and other gardening articles. Q.J's main concern is quality and as a matter of fact, they are certificated ISO 9001 since early 1997. Q.J. is quoted on the Chinese stock exchange since 1999.

  5. Benelli business strategy for the future is straight forward and simple: • Benelli will increase it market shares according the following three principles. • Improve product quality • Extend existing range of products • Control costs and forward savings to the market • Compete on service

  6. As a matter of fact, Benelli has launched an extensive quality program All departments now work into one direction, that is to quickly close down the gap with the Japanese competition.

  7. Bring Three Cylinder Production in house! A first major step towards improving significantly the product quality was to bring the three-cylinder engine production/assembly/testing in house. Now for the 1st time, Benelli can make a serious analysis of cause and effect. Information from the market in terms of product liability can be immediately checked and in case of necessity corrected.

  8. All exisiting components were analysed and checked for further improvements! Evolution rather than revolution is the new key for success in Benelli.

  9. Results, which were immediatlety implemented into the 2006 product range. • Raditors • New fans have been positioned externally and a new air-intake systems stabilize engine temperature in all sorts of driving conditions. • Side mounted radiators improve the stability of the Tornado at high speed and allow an optimal distribution of weights. • All these improvements have been performed in order to improve the joy of driving. • Exhaust Valve • The exhaust valve was foreseen with a more sensible mechanism in relation to the existing one in order to respond more effectively to the power erogation and furhter improve noise control.

  10. Please join us for a brief presentation of the product range 2007!

  11. Please join us for a brief presentation of the product range 2007!

  12. Please join us for a brief presentation of the product range 2007!

  13. Please join us for a brief presentation of the product range 2007!

  14. Please join us for a brief presentation of the product range 2007!

  15. Please join us for a brief presentation of the product range 2007!

  16. Please join us for a brief presentation of the product range 2007!

  17. Please join us for a brief presentation of the product range 2007! 125cc - 150cc - 250cc

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