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Mission Statement • The LAGRANT Foundation (TLF) is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career development workshops, internships, professional development and mentors to African American/Black, Asian American/Pacific Islander, Native American/Alaska Native and Hispanic/Latino undergraduate and graduate students.
TLF Facts • Since its inception in 1998, TLF has awarded over $1.5 million in scholarships and awarded more than 200 scholarships • TLF has hosted more than 75 career development workshops impacting more than 1,000 college students nationwide • TLF has launched careers for students, securing more than 200 internships and full-time entry level jobs in the advertising, marketing and public relations industries • TLF will award $150,000 in scholarships to 40 students across the U.S. in the 2013/2014 fiscal year • TLF received the American Advertising Federation Mosaic Award in 2008 in the Student Diversity Program category • In celebration of its 15th Anniversary in 2013, TLF awarded $250,000 in scholarships; 22 undergraduate scholarships in the amount of $5,000 each and 14 graduate scholarships in the amount of $10,000 each • TLF Founder/Chairman Mr. Kim L. Hunter received the 2010 Change Agent ADCOLOR Award • TLF Founder/Chairman Mr. Kim L. Hunter received the 2011 Joseph Roos Community Service PRISM Award from the Public Relations Society of America Los Angeles Chapter • TLF Founder/Chairman Mr. Kim L. Hunter was recognized by PR Week as the 2011 Diversity Champion for the publication’s Diversity Distinction in PR Awards • TLF Founder/Chairman Mr. Kim L. Hunter was honored by the Arthur W. Page Society with the Distinguished Service Award in 2012 • TLF Founder/Chairman Mr. Kim L. Hunter was named one of “The 50 Most Powerful People in PR” by PR Week in 2012 • For its 10th Anniversary in 2008, TLF awarded $250,000 in scholarships – 22 undergraduate scholarships and 14 graduate scholarships were awarded
Scholarship Program • Each year, TLF awards scholarships to ethnic minority undergraduate and graduate students across the U.S. who are pursuing careers in advertising, marketing or public relations. • For TLF’s 16th Anniversary Scholarship & Donor Recognition Reception, we will award a total of $150,000 in 40 scholarships – 20 undergraduate and 20 graduate scholarships. • The program will take place in Minneapolis in May of 2014. Pam Edstrom, President of the Microsoft Account Worldwide and Agency Founder of Waggener Edstrom will host a welcome dinner for the student. Carmichael Lynch will host a day-long career development workshop at their office and the Scholarship & Donor Recognition Reception that evening. The winners will also participate in another career development workshop the following day hosted by Cargill, Inc.
Career Development Workshops • TLF partners with agencies, corporationsandnonprofit organizations to host career development workshops for ethnic minority students. The workshops take place throughout the year and help TLF reach students across the U.S. • Workshops typically take place on a Friday and the host company is responsible for creating the agenda with speakers and providing lunch for the students. TLF is responsible for recruiting all of the students, managing the registration list, collecting resumes, sending evaluation forms and drafting a photo release to be shared with TLF’s database.
Mentors • TLF partners each of the scholarship recipients with a professional mentor. The students are paired with someone already working in their field of interest and are there to guide them as they transition from students to professionals themselves. The goal is to have the mentor and mentee connect once every other month to provide help.
Internships • TLF has a database of over 500 ethnic minority candidates for internship and entry-level full time positions. • Working closely with an agency, corporation or nonprofit organization, TLF recruits and pre-screens candidates for available internship and entry-level positions.
Internship Recruiting Process • Once TLF receives the job description, we will send it out to our total database requesting that applicants contact Ericka Iniguez directly and submit a resume, cover letter and three writing samples. • Ericka will then schedule a pre-screening phone call with each candidate to ensure that they meet the requirements, are available for the desired time-frame and are also located in the required city. • Ericka will then submit the candidates’ information to the company for review.
Internship Recruiting Process • Once the company has the candidates’ information they can select who they want to reach out to for a phone interview or in-person interview. • It is very important that the company is in constant communication with TLF for tracking purposes. In addition, if a candidate is not selected, TLF would also like to know why so that they can provide the feedback to the candidate and recommend additional training. • Once the candidate is selected, a company can continue with their own internal process.
Internship Recruiting Process • TLF will keep in contact with all interns and entry-level candidates who are placed for additional coaching. • We also ask that each person placed write a blog post about their internship experience to be included in TLF’s website. • The ultimate goal is to get as many ethnic minority candidates placed full-time and eventually reach senior level standing within a company.
