Benefits of Cloud Storage

1. Cloud Storage as a Global Content Repository for Distributed WorkflowsIngo Fuchs, NetAppifuchs@netapp.com

2. Benefits of Cloud Storage • Efficiency • Improve physical asset utilization • Lower CAPEX and OPEX • Flexibility • Near-instantaneous availability of resources • Focus • Focus on core business and creating content • De-emphasize running IT infrastructure

3. Issues ?!? • Cloud or just Fog? • Public, Private, Hybrid, Stretched, On/Off-Premise… • Security • Asset protection and retention • Content security in-flight and at-rest • Standards • Path to standards vs. vendor-specific lock-in

4. Meaningful “Cloud” • Tools, Techniques, Standards -> Products • Cloud - is it a “means”, or a “service”? • Don’t lose sight of your goal – what is the desired result? Hint: It’s not “having cloud storage”

5. Goal: More Efficient Content/Post Business • Enable global, distributed workflows • Content Creation, Management, Delivery and Archive • What to expect from your storage infrastructure: • Efficiency and Flexibility on a global scale • Automation – as much as you can get • Metadata – it’s a fundamental change in how we store, manage, access data • Interoperability and Consolidation

6. Storage enables global, distributed Workflows LibraryAssets Production Assets Regional Tracks & elements Global Content Repository • Create, manage, use and/or distribute content from anywhere • Metadata driven data management places content at the most logical locations while remaining visible, accessible, secured and protected for all • No silos, offline backups, data wranglers or explicit media movement required

7. Global Repository Uses in Media & Entertainment Studios Broadcasters Post Facilities Implementing collaborative / workgroup MAM/DAM systems Adding additional channels Collaborative Access Asset Protection Varying Service Levels Migrating to Tapeless File-based Workflows Migrating to HD production Digitizing, (restoring or repurposing) remastering archived content Implementing VOD, Internet or mobile content delivery Challenges: New formats, delivery targets, compressed time to release…..

8. Different Content Needs Different Service Levels Policy-compliant storage mandated retention & geography, secure destruction, WORM, legal holds, forensic audit Data sharing between organizations, departments, teamsmillisecond latency, 100% availability tier one storage for distributed workflows Working store offload sub-second latency, high throughput storage for swapping projects out of tier one Project-driven nearline storage multi-second latency, <100% availability, economy storage for dormant work products Archival storage guaranteed-accurate preservation across multiple technology generations

9. Use Case: Active Archive • Archives that span technology tiers • Caching/SSD, spinning disk and tape • Manage files, objects, metadata • Single, unified architecture for different workflows • Unified infrastructure that manages: • Content files and their metadata • Relational databases for management, security and access policies, digital rights management, bill-backs • Increased Efficiency and Flexibility – with lower cost

10. Key Points • Make storage part of your IT design process • Storage enables new and improved business models • Consider virtualization, drive towards efficiency and flexibility • Leverage cloud-based storage models • Regardless of public/private cloud decision • Consider bottom line vs. emotional decisions • Actively engage with emerging standards • E.g. join SNIA’s CSI (or CDMI TWG) http://www.snia.org/cloud • Push vendors to embrace standards • NetApp is here to help!

11. Thank You!