1 / 4

ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013. Many retailers made gains in holiday shopper penetration in 2012…. Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers).

varian
Download Presentation

ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ShopperScape® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

  2. Many retailers made gains in holiday shopper penetration in 2012… Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers) Note: arrows indicate a statistically significant year-to-year difference (95% confidence level) Source: Kantar Retail ShopperScape®, December 2011 and December 2012

  3. …but with the exception Walmart and Amazon, those gains came from less affluent shoppers. 2012 vs. 2011 PPD in Holiday Shopper Penetration, by Income* Shopped Retailer Purchased at Retailer Read as: the percentage of “have not” shoppers who shopped for holiday gifts at Walmart was 1 ppt greater vs. last year; the percentage who purchased gifts at Walmart was 0.6 ppt less vs. last year. *”Have Nots” have an annual HH income of less than $60k; “Haves” have an annual HH income of $60k+. Source: Kantar Retail ShopperScape®, December 2011 and December 2012

  4. Rachel McGuire Rachel.McGuire@kantarretail.com Two Easton Oval Suite 500 Columbus, OH 43219 T +1.614.355.4000 T +1.614.355.4036 F +1.614.355.4059 www.kantarretailiq.com

More Related