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Looking for the Mobile Web

Looking for the Mobile Web. We’re not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008. Just a few statistics. In March 2008 the Pew Internet and American Life Project released the results of a study of the Mobile Web

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Looking for the Mobile Web

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  1. Looking for the Mobile Web We’re not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008

  2. Just a few statistics • In March 2008 the Pew Internet and American Life Project released the results of a study of the Mobile Web • In April Connecticut Legal Services issued report of client surveys, showing similar usage trends

  3. Things are Changing 62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. 58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities

  4. It’s not just the white middle class African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.

  5. Cell phones are in widespread use in all segments of the American population: • 84% of English-speaking Hispanics have cell phones. • 74% of white Americans have cell phones. • 71% of black Americans have cell phones.

  6. Among those who have cell phones: • eighteen percent of white Americans, • twenty-two percent of Hispanics and • twenty-seven percent of black Americans have used them to access the internet for information.

  7. Low-income users are significant % Within the population of people who have accessed digital data or tools on the go, twenty-four percent have household incomes of $25,000 annually or less.

  8. April 2008 Connecticut Legal Services Report • 51% of callers had access to a computer. • 42% of callers had internet access. • 35% of callers had an e-mail account, and 31% check e-mail at least once a week. • 58% of callers had a cell phone. • 32% of callers use text messaging from a cell phone.

  9. “Sprint, Clearwire Join for WiMax Venture” PC World - 5/7/08 • WiFi-like service for mobile broadband • $3 billion from Google, Intel, and several cable operators • service to120 to 140 million people by 2010 • AT&T and Verizon LTE (Long Term Evolution), also by 2010

  10. What does the mobile web look like?

  11. Surely LSC does better

  12. How about the ABA

  13. We could come up with excuses So, Pine Tree, LSC and the ABA are complex sites. We can’t expect them to work well on a cell phone.

  14. Complex sites can work well

  15. Get pictures and videos

  16. A little work can improve things

  17. A few resources:

  18. W3C Content Transformation Guidelines 1.0

  19. I’d like that to go: • Opportunities in mobile and wireless • Demonstration of a mobile campaign • Resources to learn more Photo from Flickr: Mike Licht

  20. Two Great Trends Photo from Flickr: Bob.Fornal

  21. Mobile By the Numbers 236 million US cell phone users / 76% market penetration 25% of all mobile phone users around the world access the internet on their phones 30% of all internet access in 2007 was exclusively from mobile phones The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold Sources: Guidestar.org / Ipsos News Center / Tomi T. Ahonen, author of Communities Dominate Brands

  22. Year of the Mobile Phone "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

  23. Put These Things Together…

  24. So What Do You Do About It? Invest in: Creating a mobile version of your site SMS Strategies

  25. Text Messaging and More!

  26. Ladies & Gents, Start Your Phones! We’re Going to Live Demo SMS Join SMS to Voice

  27. Scenario: Janice is facing eviction Quick Answers Confidential Answers From a device she knows how to use She sees your flier…

  28. SMStext: evictionto: 69866

  29. SMStext: divorceto: 69866

  30. The Bottom Line:Mobile Commons mcommons.com Roughly $2,000 per month mConnect is $500 / month Messaging out - .03/msg VOIP Calls - .08 / minute

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