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The Fabulous Potential of Facebook Ads

The Fabulous Potential of Facebook Ads. How? Where? What? And the return?. Roadmap. Why Facebook ads? Types of ads Ad essentials How to setup Metrics. Why Facebook Ads?. Brand Awareness Referral Post visibility Page likes – reach Engagement Website offers Build list Sell.

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The Fabulous Potential of Facebook Ads

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  1. The Fabulous Potential of Facebook Ads Kathryn A. Gorges • 831-325-6158 How? Where? What? And the return?

  2. Roadmap • Why Facebook ads? • Types of ads • Ad essentials • How to setup • Metrics Kathryn A. Gorges • 831-325-6158

  3. Why Facebook Ads? • Brand Awareness • Referral • Post visibility • Page likes – reach • Engagement • Website offers • Build list • Sell Kathryn A. Gorges • 831-325-6158

  4. Algorithm Changes… Kathryn A. Gorges • 831-325-6158

  5. Who Sees This… Kathryn A. Gorges • 831-325-6158

  6. Who Sees These? Kathryn A. Gorges • 831-325-6158

  7. Ads and the News Feed Kathryn A. Gorges • 831-325-6158

  8. The Ad Market • Plain Vanilla Ads • Website • Facebook Page • Event • Application • Sponsored Like • Sponsored Post • Video • Promoted Posts Kathryn A. Gorges • 831-325-6158

  9. Ad Success Essentials Kathryn A. Gorges • 831-325-6158

  10. The Perfect Facebook Ad Kathryn A. Gorges • 831-325-6158

  11. The Perfect Ad Headline • Ask a question • Talk to them • Are you… • Do you need more… • Increase your… • Got milk? • Their interests Kathryn A. Gorges • 831-325-6158

  12. The Perfect Ad Picture • Grab attention • Bright colors • Recognizable images • Funny or smiling faces Kathryn A. Gorges • 831-325-6158

  13. The Perfect Ad Copy • Make a promise • What does your target market want right NOW • What problem can you solve right NOW • What results could they get • Call to action (CTA) • Tell them what to do • What happens when they click Kathryn A. Gorges • 831-325-6158

  14. Target Your Ad • Geographic • Age • Gender • Activities • Likes • Preferences • Married, etc. • Likes, not likes Kathryn A. Gorges • 831-325-6158

  15. Facebook Ad Manager Kathryn A. Gorges • 831-325-6158

  16. Campaign Budget Kathryn A. Gorges • 831-325-6158

  17. Promoted Facebook Posts Kathryn A. Gorges • 831-325-6158

  18. Measure • Refine • Rerun Kathryn A. Gorges • 831-325-6158

  19. I’m here to help… Kathryn A. Gorges Strategic Marketing Consulting 831-325-6158 Social Marketing Diva Marketing Possibility Kathryn A. Gorges • 831-325-6158

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