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GRUPO DULCESOL

GRUPO DULCESOL. Overview. Started as small bakery in Villalonga TWO Production plants ( map ) Many firms in Dulcesol group: ( list ) Raw materials centers Distribution societies >1800 employees. 1. Goods and services design :.

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GRUPO DULCESOL

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  1. GRUPODULCESOL

  2. Overview Started as small bakery in Villalonga TWO Production plants (map) Many firms in Dulcesol group: (list) Raw materials centers Distribution societies >1800 employees

  3. 1. Goods and services design: Food: bakery products research labs ↓ new products every year > 250 products white marks Dia, Eroski, Gloria (Consumer), Hacendado, Lidle, El Corte Inglés, Boa Preu, El Jamón

  4. 2. Quality: En alimentación, la calidad es lo que cuenta “in food, quality is what counts” • strict quality test control. • Several awards (AENOR, MAPA etc.). • GreenPeace’s transgenical ingredients list

  5. 3. Process and capacity design • 86000 tons • 60 different products • 75 million Euros investment new offices new manufacture production premises auxiliary facilities new production lines • >1800 employees

  6. 4. Location selection: • around Spain and Portugal (farms, distribution societies) • 2 production plants Gandía Villalonga • ↑ international market Portugal, France, United Kingdom, Italy, Finland, Benelux, Switzerland

  7. 5. Layout design same for all Spain and foreign country 5 languages in label logo + mostly blue colour new designs more appealing for children No marketing: makes use of competence advertisments

  8. 6. Human resource and job design Bad reputation : treatment employees Hard schedules Individualism Abuse of power > 1800 and growing Hiring: itself & hiring firms (like ETT or CREYF'S) Technical staff: engineers & graduate students tests interviews

  9. 7. Supply chain-management Vertical integration own raw materials own distributors (+) Better control (-) Keep up with technology

  10. 8. Inventory Receive order  Inmediate production Minimize stock: < 3 days production 1 day quality tests  distribution

  11. 9. Scheduling • Fast & Effective • Guarantee quality

  12. 10. Maintenance • Technical staff • Own software for maintenance

  13. Quality house

  14. Forecasting • ¡GROWTH!

  15. Quality • “raison d’être” of the firm • Quality assurance system • ↓ • International Quality standart • UNE/EN/ISO 9002 (AENOR) • First firm with quality certificate

  16. Quality • Establish standardization process of suppliers and raw materials: • Control of production • Monitoring of food security plan • previous evaluation • suppliers monitoring • physical-chemical microbiologic parameters Maximum 1 day!!!!

  17. Quality • Greenpeace’s transgenical ingredients list green or… red??

  18. Technology • Robotization • Artificial vision

  19. Technology • Intelligent storage • old products in front

  20. Technology • Automatic production lines

  21. Technology

  22. Technology • Computer department: • Software: maintenance scheduling, intranet (employees) extranet(suppliers)

  23. E-commerce Extranet: suppliers order (any time of day) interactivity (promotions, prices) reduces costs (staff, materials, buildings)

  24. THANK YOU FOR YOUR ATTENTION ANY QUESTIONS

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