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Insource vs. Outsource Content Marketing Evaluation

Insource vs. Outsource Content Marketing Evaluation. Guidance: Compare your In-house vs. Out-source options by scoring across four key dimensions of success. The highest score indicates your top choice. . High-level of Expertise 5 Mid-level of Expertise 3 Entry-level Expertise 1 .

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Insource vs. Outsource Content Marketing Evaluation

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  1. Insource vs. Outsource Content Marketing Evaluation Guidance: Compare your In-house vs. Out-source options by scoring across four key dimensions of success. The highest score indicates your top choice. High-level of Expertise 5 Mid-level of Expertise 3 Entry-level Expertise 1 Ratio of hours multiplied through outsourcing to a content agency (Note: In-house has a ‘1’ baseline) Writing Hours Management Hours Expected amount of revisions required or the actual historic reality Minimal Revisions 5 Moderate of Revisions 3 High-level of Revisions 1 Knowledge of SEO, writing by buying stage, etc. High-level of Expertise 5 Moderate of Expertise 3 Basic Knowledge 1 Note: See the slide notes for more detailed definitions Total Score

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