Affiliate marketing : The marketing of XXI century

Affiliate marketing: The marketing of XXI century • Promote, what you like!

Bermuda triangle of affiliate marketing 1. Partner/affiliate 2. Affiliate program 3. Affiliate manage of merchant CompanyTriangleCustomer

Successful affiliate • Promote , what you really like! • Affiliate program is not money for doing nothing! • Choose your channel(s) of the affiliate marketing!

Affiliate Web-site • LearnHTML and СMS • His majesty – the content! • Be interesting for your customer; • Be useful; • Publish the real testimonials of the customers • FAQ - • Be available for you customer/ “Contact us” page • «4 out of 5 consumers prefere-mail to registration form» Geno Prussakov • The click to the page of the Company should be VISIBLE • Don’t forget to put cookies!

Be a leader for your client! «Leadership is the lifting of a man’s vision to higher sights, the raising of a man’s performance to a higher standard, the building of a man’s personality beyond its normal limitations» PeterDrucker • Expert leader • Charismatic leader • Democratic leader

Be a real partner for company • Be polite no matter how difficult it is! • Give your suggestions! • The problems of the companyareproblems of affiliate! • Be honest and demand honesty from the company!

Invest in education! • Forex • Be a trade expert • Make good expert advisor or robot • Internet marketing • Affiliate marketing • SEO/SEM • SMM • Viral marketing • Banner advertisements

Choosing an affiliate program on Forex • Affiliate commissions: • How big; • Bonus criteria; • Do your clients like the company and the product? • Duration: CPA VS revshare; • 2-tier programs; • Cookie duration; • Reports; • Payment conditions

The affiliate agreement • RTFM – read the f…ing manual! • If the broker acts in accordance with agreement he is always right! • Where shall I pay an attention: • The rights and obligations • Payment conditions

Promo-materials • Banners • Informers • Landing pages

Affiliate manager • There should be one manager; • He should be an expert and a good consultant; • He should be as available as possible; • Should not be faceless;

Affiliate manager (2) • Should treat you like a real business partner; • Should have some understanding on the nature of your business; • Should be honest with you; • Should be your advocate in the company

How it works with Instaforex • Commission structure: • Revshare • Highest basic commission on the market (1,5 pips) • 2-tier program? • Cookie duration is 6 months • The commission is paid during a period of 1 minute to 24 hours • No limitations on payment

How it works with Instaforex(2) • Transparent partnership agreement placed on the website https://secure.instaforex.com/partnership-agreement.aspxHu • Huge choice of promo materials: banners,informers, landing pages http://partners.instaforex.com/ru/instaforex_promotional_materials.php

Further reading • A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants, Geno Prussakov, AM Navigator LL, 2007 • Online Shopping Through Consumers' Eyes: A Study of Online Users' Responses to 107 Questions, Geno Prussakov, AM Navigator LL, 2008 • Internet Marketing from the Real Experts, Morgan James Publishing, 2010 • The New Rules of Marketing and PR, David Meerman Scott, John Wiley and Sons, 2010

Q&A Have not decided yet? Ask me later:ps@instafxgroup.com

Affiliate marketing : The marketing of XXI century