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ALLIGN™

ALLIGN™. Marketing During an Economic Downturn Strategies to Adapt and Align to Marketplace Demands Scott Hamilton AMA December 10, 2008. Contact (877) 925-5446. Research Question. What are the biggest marketing challenges that you would expect to face in your next 100 days? In a word….

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ALLIGN™

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  1. ALLIGN™ Marketing During an Economic Downturn Strategies to Adapt and Align to Marketplace Demands Scott Hamilton AMA December 10, 2008 Contact (877) 925-5446

  2. Research Question What are the biggest marketing challenges that you would expect to face in your next 100 days? In a word…

  3. 2009 Challenges NCMI Study*- Top 4 Challenges: • Topline revenue growth • Consistent execution of strategy • Profitable growth • Finding qualified talent *New Client Marketing Institute Oct. 2008

  4. What CEO’s Say… ALLIGN™ 2008 CEO Study and Client Sampling -when asked about their own organizations, answered: • Lack of focus • Unpredictability • Frozen in place • Poor decision making • Low adaptive skills • Mis-directed optimism • No clear context

  5. How to Build Internal Engagement • Find ways to connect the workforce to marketing strategy • Relate business success to personal success • Build leadership credibility

  6. Maintain a focus on ROI

  7. What does your Internal Brand look like? Contact 877-925-5446

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