1 / 5

Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University

Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University. Lenses of Comm. 1) news -media stories 2) fundraising " sell” 3) educational / informative 4) behavior change/ action. Goals. A communication strategy Community focus – global impact

varuna
Download Presentation

Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating SustainabilityAASHE 2011Shana Weber, PhD, Princeton University

  2. Lenses of Comm 1) news-media stories 2) fundraising "sell” 3) educational/informative 4) behavior change/action

  3. Goals • A communication strategy • Community focus – global impact • Training students in intellectual rigor, versatility and expression • Peer-to-peer culture transformation through media arts • Fun!

  4. Questions • What is the link between comm and culture change? • Why is communication under-valued? • Who can we partner with? • Can digital replace the physical?

  5. Take-Aways • Develop a communication strategy • Demonstrate its value • Engage students • Build partnerships • Lobby for dedicated support

More Related