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HUGE TRAFFIC AND HUGE PROFITS The power of Deal Sites

HUGE TRAFFIC AND HUGE PROFITS The power of Deal Sites. MARKETING TRENDS. There are always “hot new marketing trends” and most business tend to steer clear of shiny new promotional tools. Group deal sites were originally thought to be one of those marketing fads.

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HUGE TRAFFIC AND HUGE PROFITS The power of Deal Sites

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  1. HUGE TRAFFIC AND HUGE PROFITS The power of Deal Sites

  2. MARKETING TRENDS There are always “hot new marketing trends” and most business tend to steer clear of shiny new promotional tools Group deal sites were originally thought to be one of those marketing fads To the surprise of many, group deal sites are not only holding their own, but growing significantly

  3. DEAL SITE FACTS Groupon- #1 Daily Deal Site Over 85 million subscribers Grew 2 million new subscribers in the past 1.5 years Serves 500 markets and 44 countries

  4. DEAL SITE FACTS LivingSocial - #2 Daily Deal Site 42 million subscribers One of the 10 fastest growing websites Operates in 478 daily deal markets and 25 countries

  5. WHAT IS A DEAL SITE? Collective buying Business offer a deal to the list of subscribers through the deal site People purchase the deal The deal site takes a % and the business keeps a % of sales People redeem their purchase Business owner now has a new client

  6. BENEFITS OF DEAL SITES • Expanded Reach • Your offer is going to the subscriber base of the actual deal site, this means your offer is now in front of millions • This is a reach you would not be able to get on your own • You are now exposed to customers who may have been unaware of your business

  7. BENEFITS OF DEAL SITES • New Customers • You’ve now exposed yourself to a huge list of potential customers Those that buy your product or service are now your new customers Those that didn’t buy from the deal site, may buy from you in the future, or pass your information to their family and friends

  8. BENEFITS OF DEAL SITES • Increase in Sales With deal sites, you make a lot of money fast In addition, with the new customers you just acquired, you now have the opportunity to upsell them and resell to them on an ongoing basis Of those that redeem their vouchers , statistics show that about 53% become regular customers

  9. $360 five day, four night stay for two • 1291 deals sold • Generated $464,760 in sales • Number of positive online reviews skyrocketed, leading to more online bookings • Significant increase in website traffic

  10. New Customers • 58% of businesses cited customer acquisition as the top reason for doing a deal site • -Merchantcircle June 2011 31% of daily deal buyers said they were new customers - ForeSee Results, March 2011

  11. $12 for an Exam, X-rays, and Simple Teeth Cleaning • Treated more than double the amount of new patients in one month than they did prior to running their deal • Close to 60 percent have booked additional appointments. • On average, they see repeat patients spending about $800 on extra services and treatments.

  12. REPEAT BUSINESS • 77% of deal buyers were new customers, all spent more than the deal's value, and an average of 20% of these new customers became repeat customers. • - Rice University Survey, June 2011

  13. $30 for 5 Yoga or Core Pilates Classes and 5 Acupressure Massage Sessions • Generated more than $20,000 in sales from one deal • Number one listing on Google search for three months after deal ran • Non-deal site sales increased by 25% during the first deal • Reached its target audience; 87% percent of customers were women

  14. REPEAT BUSINESS 53% of daily deal buyers went on to become regular customers - ConsumerSearch.com, June 2011

  15. $15 for One Ticket to a Magicopolis Magic Show • Sold more than 800 deals • More than 80% of the deals have been redeemed • Sold 500 additional full-priced tickets resulting in a value of $14,500 in incremental revenue

  16. US Daily deal voucher redeemers who have returned to a business with out a voucher Note : Among daily deal site users; 68% of consumers who previously redeemed a voucher at a business have returned as a customer without a voucher Source : Consumersearch.com and The About Group, June 8 2011

  17. $811 five days, four nights for two • Deal 1 – 42 deals sold Deal 2 – 79 deals sold • Generated $98,131 in sales • Invested money back into business to expand, ran second deal doubled amount of sales • Huge spike in website and Facebook traffic

  18. REPEAT BUSINESS 48% of daily deal buyers for restaurants were new customers, 83% ended up recommending the restaurant to family or friends - Technomic Research

  19. $25 for $50 worth of dinner and drinks, or $10 for $20 worth of lunch and drinks. • Deal #1 - 156 Deals Sold Deal #2 - 415 Deals Sold • 50% were new to the restaurant • 85% spent more than double the value of the voucher • Significant increases in website traffic and Facebook activity

  20. REPEAT BUSINESS • 77% of small businesses that ran a deal said they would run another such promotion. • - Merchantcircle 2011

  21. ASK YOURSELF THESE QUESTIONS… • Do you want your business exposed to millions of people? • Do you want a flood of new customers to walk through your doors? • Do you want new customers that turn into repeat business over and over again? • Do you want to increase your bottom line profits and continue to grow your business?

  22. $24 for 24 classes • Chain of 6 Yoga Studios, sold 15,000 deal vouchers through several offers • Generated $360,000 in sales • Retention rate of up to 34% • Profited over $60,000 in upsells

  23. Now is the time to harness the power of the growing Deal Site industry • Take advantage of the reach, publicity and the potential profits today! Get Started Today!

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